Free month of Origin Access a trap?

Not sure how this is a trap. It seems they are trying to encourage people to enable Login Verification so people have better protected accounts and in turn they might save money by not having to investigate account thefts as much. Blizzard did the same type of deal with World of Warcraft and gifted players with four additional inventory slots for World of Warcraft.

Edit:

I have been using Login Verification since they added it to Origin and its pretty much having to enter a code that is either emailed to you or done through an authentication app on your phone.  You can choose to trust the device so you don't have to do it again.

When companies give you some for free it's ALWAYS a trap, lol.

They may be hoping you forget your subscription or you get invested in the free games and want to keep it.