Hrungr
Twitter Guru
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More coffee...? More coffee.
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Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, Baldur's Gate, Neverwinter Nights, Jade Empire, Mass Effect Andromeda, Anthem
Origin: Hrungr
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Post by Hrungr on Jul 24, 2017 15:05:21 GMT
In a world saturated with banners and billboards, getting the message out about our new game, Anthem, is more important than ever. Rather than taking a conventional approach, we’ve chosen a field as our medium. What better way to celebrate the growth of a new game than through corn, which also grows?
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Post by hammerstorm on Jul 24, 2017 15:16:13 GMT
Well the last part gave me a laugh at least. Still not sure why they tried to make the whole thing sound so amazing... But that is Bioware I guess.
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Post by PapaCharlie9 on Jul 24, 2017 15:18:42 GMT
Well the last part gave me a laugh at least. Still not sure why they tried to make the whole thing sound so amazing... But that is Bioware I guess. It shows they can have a sense of humor about their own hype.
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Hrungr
Twitter Guru
ღ N-Special
More coffee...? More coffee.
Staff Mini-Profile Theme: Hrungr
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, Baldur's Gate, Neverwinter Nights, Jade Empire, Mass Effect Andromeda, Anthem
Origin: Hrungr
Prime Posts: 18,258
Prime Likes: 65,767
Posts: 29,477 Likes: 104,097
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Post by Hrungr on Jul 24, 2017 15:21:12 GMT
BioWare Out Standing in its Fieldblog.bioware.com/2017/07/24/bioware-out-standing-in-its-field/static.cdn.ea.com/blog.bioware.com/wp-content/uploads/2017/07/IMG_0545-1024x576.jpgBioWare is celebrating the reveal of Anthem through a partnership with the Edmonton Corn Maze. The design celebrates our highly-anticipated action-RPG, which features dangerous and lush wilds*. “It’s a world where you can become lost with your friends,” said game director Jon Warner, “sort of like getting lost in this maze. I mean, what better way to celebrate the growth of our new game than through corn, which also grows?” The 17-acre field, which in no way represents Anthem’s gameplay, is open to all ages from July 24-October 24, 2017. This is the Edmonton Corn Maze’s 17th year of operation, and BioWare’s 22nd year, which is important background information that doesn’t lend itself to a joke. “This has been an a-MAZE-ing opportunity for us” said Warner, who paused and waited for his pun to be acknowledged. The Edmonton Corn Maze is open for visitors Tuesday to Friday from 10 a.m.-8 p.m., and from 1 p.m.-5 p.m. on Sundays. *We cannot confirm nor deny whether Anthem will feature corn in any shape or form.
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Post by Pounce de León on Jul 24, 2017 15:21:23 GMT
In order to grow you need to toss some dung onto the field. I think that is the key message.
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Post by Andrew Waples on Jul 24, 2017 20:45:10 GMT
I think Its a bit to... corny for my taste
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normandy
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Post by normandy on Jul 24, 2017 21:27:35 GMT
Bioware PR is just weird
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Post by duckley on Jul 24, 2017 22:54:04 GMT
tongue and cheek - love it!
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Post by fchopin on Jul 25, 2017 0:01:47 GMT
More corn for Anthem. The zero interest Intensifies.
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Amateur Reporter
Old BSN veteran, I guess.
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Jade Empire, Mass Effect Andromeda, SWTOR, Anthem, Mass Effect Legendary Edition
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Post by Croatsky on Jul 25, 2017 0:21:12 GMT
This just cements my stance that BioWare's PR is just awful.
This had to have been a massive waste of marketing budget, just to show corn.
... I want David Silverman back.
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Post by Deleted on Jul 25, 2017 2:43:34 GMT
Ummmmmmmmmm.......
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Post by linksocarina on Jul 25, 2017 5:06:03 GMT
That was a-maize-ing.
I love these silly little videos...if nothing else I'm glad they don't take themselves too seriously sometimes.
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Post by Deleted on Jul 25, 2017 7:04:59 GMT
I wish I could laugh.... but no. Marketing these days....
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Post by isaidlunch on Jul 25, 2017 10:30:42 GMT
Whoever is responsible for Bioware's marketing needs to be fired, jesus christ
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N5
Agent 46
Clearance Level Ultra
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Neverwinter Nights, Jade Empire, Mass Effect Andromeda
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Post by Gileadan on Jul 25, 2017 10:54:06 GMT
Does anyone ever get the feeling that whoever wrote Liam in MEA is also doing their PR on the side?
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Post by PillarBiter on Jul 25, 2017 12:09:29 GMT
Bioware PR is just weird Understatement of the internet award 2017 goes to...
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Post by Kroitz on Jul 25, 2017 12:38:52 GMT
There is a giant mech suit carved out of a cornfield somewhere.
Today is a good day.
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Post by Deleted on Jul 25, 2017 13:04:01 GMT
Sometimes I like BioWare's silly humor, but this was just a huge flop.
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Uncle Cyan
Dang it.
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Shattered Steel, Neverwinter Nights, Jade Empire, Mass Effect Andromeda
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Post by Cyan_Griffonclaw on Jul 25, 2017 13:12:33 GMT
In a world saturated with banners and billboards, getting the message out about our new game, Anthem, is more important than ever. Rather than taking a conventional approach, we’ve chosen a field as our medium. What better way to celebrate the growth of a new game than through corn, which also grows? This is marketing done right. Finally. Well done. It's a start.
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N5
Uncle Cyan
Dang it.
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Shattered Steel, Neverwinter Nights, Jade Empire, Mass Effect Andromeda
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Post by Cyan_Griffonclaw on Jul 25, 2017 13:13:22 GMT
Bioware PR is just weird Understatement of the internet award 2017 goes to... Austin is weird. This is smart stuff.
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N6
∯ Interjector in Chief
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Post by Heimdall on Jul 25, 2017 13:15:36 GMT
This just cements my stance that BioWare's PR is just awful. This had to have been a massive waste of marketing budget, just to show corn. I admittedly don't know what I'm talking about, but I imagine this is a lot less expensive than some marketing stunts I've seen. At least they seem entirely aware of how silly it is.
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N4
Amateur Reporter
Old BSN veteran, I guess.
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Jade Empire, Mass Effect Andromeda, SWTOR, Anthem, Mass Effect Legendary Edition
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Post by Croatsky on Jul 25, 2017 13:24:13 GMT
This just cements my stance that BioWare's PR is just awful. This had to have been a massive waste of marketing budget, just to show corn. I admittedly don't know what I'm talking about, but I imagine this is a lot less expensive than some marketing stunts I've seen. At least they seem entirely aware of how silly it is. Sure, they're self-aware, but it's still dumb. It's like they're trying to force a meme to happen about a game that we barely know anything about. It's just a poor use of marketing budget.
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N6
∯ Interjector in Chief
Staff Mini-Profile Theme: Heimdall
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Origin: HeimdallX
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Post by Heimdall on Jul 25, 2017 13:29:58 GMT
I admittedly don't know what I'm talking about, but I imagine this is a lot less expensive than some marketing stunts I've seen. At least they seem entirely aware of how silly it is. Sure, they're self-aware, but it's still dumb. It's like they're trying to force a meme to happen about a game that we barely know anything about. It's just a poor use of marketing budget. I think it's funny, but I'd love to hear how the conversation went in the meeting where somebody brought up "corn maze!" as a means of advertising a AAA video game. One of the devs must go to that corn maze annually or something.
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Cyan_Griffonclaw
N5
Uncle Cyan
Dang it.
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Shattered Steel, Neverwinter Nights, Jade Empire, Mass Effect Andromeda
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Post by Cyan_Griffonclaw on Jul 25, 2017 13:39:00 GMT
This just cements my stance that BioWare's PR is just awful. This had to have been a massive waste of marketing budget, just to show corn. ... I want David Silverman back. Really? How much to use a corn field that may help the land owner in Edmonton whose vegetables are reaped and served to the locals? Good will starts at home. A lesson on full display and it's a challenge for the artist. I doubt no more than $5k. That's good will and money well spent while being weird and that's a great thing. Better than the BS voice actors not pretending to be fake players.
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Post by PillarBiter on Jul 25, 2017 14:01:40 GMT
Understatement of the internet award 2017 goes to... Austin is weird. This is smart stuff. I'm not saying not smart. Just. Weird. And very much on the edge of the wrong side of weird.
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