Marketing Anthem in the wake of Mass Effect Andromeda

PapaCharlie9 1 TV hour per week, 6 internet days posting spicy memes.

Good point about the 15min thing though. It's gamebling at its finest.

Well Naughty Dog isn't a fair example because they rarely do dlc. It's only true dlc was The Last of Us: Left Behind and from an Uncharted perspective Lost Legacy is more or less a new game and the studio pretty much confirmed they'll be doing more in the future. Going to the original question, no because enough time will have passed before any significant news drops on the game (and different audience for that matter) which would be E3 next year. In hindsight, I think it makes sense on why Anthem was not going to (or DA4 for that matter) was going to show up at Gamescom because of the inevitable flak from no MEA dlc. 

BW's marketing will have a tough job shedding Anthem's "Destiny clone" image. That's a common perception in the Anthem community. I think their silence is hurting them a bit because it lets speculation and comparisons to Destiny become the topic of discussion. 

I think this game is in trouble, just like ME:A was. They're not even confident enough to show anything at gamescom.

This game is over a year out, they likely have little to show that is in a sufficiently polished state.

Me too, I like to see what games are like, not what other people think they are like.

Anthem at least had a gameplay showing off years before release, better than Andromedas "behind the scenes" crap with developers just talking about pictures and such.

Plus, you don't hype good news in the middle of a PR downturn. They'll want some distance from the MEA fallout before they start spending marketing dollars in earnest. They know what ME fans are like. Any positive statement about Anthem now will generate rage over the fate of MEA SP.

At no point was I positive on Anthem to begin with, strictly from the point of view of it just not being the sort of game type I have any interest in so really my own outlook hasn't really changed.

That said I have a hard time not seeing this impact peoples outlook on Anthem though. Especially when they're still going to keep Andromeda's MP "storyline" and microtransaction support going. Odds are Andromeda is now going to be little more than a test run platform for whatever they have planned for Anthem. Hard to not see people carry some resent from that.

Oh, so we are looking at a 1 or 2 years post Destiny 2 release. That's not going to work against them, imo, will actually work in BioWARE's favor if anything. Well, let's wait & see that marketing. I'll also be happy if this forum keeps me appraised of D2 release and reception, b/c tbh I am too wary to go searching for information & afraid of any negativity ricochet for a game I am not even interested in.

We'll have to see, but so far most Destiny fans and channels I've seen seem a bit unimpressed with Destiny 2. More to the point, they frequently call it Destiny 1.5 because it seems like more of the same rather than innovating or addressing the biggest criticisms of the first game.

Of course, as far as Anthem is concerned, all will depend on how they support the game in the next twelve months, but it doesn't look like they're off to great start.

I still think it's too early to assume Anthem is even remotely like Destiny, or Destiny 2. That game is just a simplified MMOFPS that is barely even an MMO. It's really just a copy/paste of the Halo IP with some persistent environments, a social hub, competitive multiplayer, and a few lite raids.

At the very least, we know that our character in Anthem will be voiced, and given the one quest that we do see (whether it's a side quest or main story), there will likely be a focus on story (unlike Destiny, which has virtually no story). We also know that there will be crafting in Anthem, which gives more credence to the fact it actually is an action RPG. I could be mistaken, but I don't believe Destiny 1 (and probably Destiny 2) has any sort of crafting (haven't played it since beta).

I'm also still not convinced you'll see other random players in the open world, which is the case with Destiny 1, Destiny 2, and most MMOs. In order to really pull off a quality single player experience, it would make sense to have private worlds that you can invite your friends into if you want to play together. That would make the experience fundamentally different from how Destiny functions.

I don't believe these games will be direct competitors. However, if Destiny 2 is really just a modest upgrade of Destiny 1, I could see Anthem perhaps enticing some of those players to jump ship. Even if Destiny 2 were a flop, it's still has its install base on consoles, much like WoW still has its install base even if it hasn't been the arguably best MMO for years.

Truth be told, I think Anthem is going to appeal to BioWare fans more than they realize it. A lot are swearing the game off already because they believe it's "forced multiplayer with microtransactions," but we simply don't truly know anything about the game. I think quite a few folks are going to be pleasantly surprised by what Anthem actually is.