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Post by shinary on Oct 24, 2017 0:40:58 GMT
Hey guys.
I was just wondering, Andromeda was seen as having an absolutely horrible marketing campaign, but what is a good one?
What do you want to see in a marketing campaign for Anthem?
Personally, the part I enjoy the most is the introduction of characters, but I don't know if this will be a big part of Anthem or not. But I am hoping as they say it is a merging of genres?
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Post by PapaCharlie9 on Oct 24, 2017 3:11:24 GMT
Blizzard set the standard with the campaign for Overwatch. I recall being very hyped about that game, without having a clue about what kind of game it actually was. And their ads were everywhere!
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Post by Pounce de León on Oct 24, 2017 8:53:47 GMT
Lol? What do I care for these campaigns of lies and deceit? What I want of it? That I don't get pestered by it.
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Sanunes
N6
Just a flip of the coin.
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Neverwinter Nights, Jade Empire, Mass Effect Andromeda, SWTOR, Anthem, Mass Effect Legendary Edition
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Post by Sanunes on Oct 24, 2017 11:43:48 GMT
The only reason why people call the marketing campaign for Andromeda bad is because marketing decided not to show them what they wanted to see in the campaign. So I am pretty sure that regardless of what they show with marketing for Anthem it will be labeled bad as well because they aren't going to show the fetishism that people want to see.
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Post by SofaJockey on Oct 24, 2017 12:20:21 GMT
Though Bethesda's star has waned a little, their Fallout 4 marketing campaign was a masterclass. Focused and short.
I quite like what Ubisoft have done with the Assassin's Creed Origins marketing campaign. Lots of actual gameplay and plenty of Q&A from the game director.
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Post by Sartoz on Oct 24, 2017 12:31:48 GMT
-(_ANTHEM_)-
Anthem's 1st trailer accomplished its intended goal, imo. = generate buzz. In this, Bio succeeded, imo.
To start, Bio showed off the graphics and applied a bit of mis-direction. "Promote" co-op play rather than the usual description of "deep chararacters, romance, choices... ad nauseam". It's quite possible that the three suits accompanying our heroine are NPC members of her team. ... meaning the game is a regular aRPG. Plus, the way the NPC team assembled is rather new... adding to the impression they are your real world friends.
Bio's next trailer probably will confirm the aRPG which is a pivot from the current co-op play, D2-eesh thinking. That will generate more buzz, I'm sure.
In any event, the studio and EA will avoid MEA's marketing and game mistakes. (🌸=◡=)
PS: It's all speculation at this point.
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Post by Sartoz on Oct 24, 2017 12:36:04 GMT
Though Bethesda's star has waned a little, their Fallout 4 marketing campaign was a masterclass. Focused and short. I quite like what Ubisoft have done with the Assassin's Creed Origins marketing campaign. Lots of actual gameplay and plenty of Q&A from the game director. -(_ANTHEM_)-
Somehow, I can't see EA/Bio changing their spots. If the studio showed off more gameplay and Q&As, it will go a long way towards my buy/no buy decision.
(🌸=◡=)
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Gileadan
N5
Agent 46
Clearance Level Ultra
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Neverwinter Nights, Jade Empire, Mass Effect Andromeda
Origin: ALoneGretchin
Posts: 2,664 Likes: 6,633
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Post by Gileadan on Oct 24, 2017 13:58:25 GMT
To me, MEA's marketing campaign looked like it was slapped together rather hastily. The presented background material contradicted itself about why the AI was headed for Andromeda (resources! No, exploration! Resources again! No, we want a new home world!) and had at least three different spellings for the Helius/Helios/Heleus-Cluster. Then they invited a bunch youtubers to their "space adventure" and that never really went anywhere. Finally they released those trailers with their flawed animations, and the rest is history. It is a kind of tradition for me to buy BioWare games despite their terrible marketing, starting with DA:O ("This is the new shit"), DA2 ("when you press a button, something awesome has to happen!") and ending with MEA. Can't wait to see what they'll cook up for Anthem.
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Post by sil on Oct 24, 2017 14:08:28 GMT
I'd say Anthem is poorly marketed as its a game that will rely on the players believing it'll be worked on for years to come...but they could barely give Mass Effect Andromeda half a years support and no DLC. They're fighting an uphill struggle because of abandoning the game early, because why trust them to deliver? I don't.
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Post by SofaJockey on Oct 24, 2017 14:38:26 GMT
Has to be said, the recent Manveer Heir interview:
'EA have built Anthem to screw you over with microtransactions'
Is hardly the message they want to be hanging out there in the 6 months until marketing gets going properly. Talk about uphill marketing.
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Heimdall
N6
∯ Interjector in Chief
Staff Mini-Profile Theme: Heimdall
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Jade Empire, Mass Effect Andromeda, Anthem, Mass Effect Legendary Edition
Origin: HeimdallX
Posts: 5,572 Likes: 12,621
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Post by Heimdall on Oct 24, 2017 14:55:10 GMT
I'd say Anthem is poorly marketed as its a game that will rely on the players believing it'll be worked on for years to come...but they could barely give Mass Effect Andromeda half a years support and no DLC. They're fighting an uphill struggle because of abandoning the game early, because why trust them to deliver? I don't. Andromeda content got abandoned because EA didn’t trust the Montreal studio after they needed the rest of the studios to bail them out effectively, thus delaying other Bioware projects in the process. The didn’t want any more delays on other projects. Anthem will be the focus of its team. The only way Anthem follows the same path as Andromeda is if the Anthem completely flubs development of the initial product.
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Post by sil on Oct 24, 2017 15:02:20 GMT
I'd say Anthem is poorly marketed as its a game that will rely on the players believing it'll be worked on for years to come...but they could barely give Mass Effect Andromeda half a years support and no DLC. They're fighting an uphill struggle because of abandoning the game early, because why trust them to deliver? I don't. Andromeda content got abandoned because EA didn’t trust the Montreal studio after they needed the rest of the studios to bail them out effectively, thus delaying other Bioware projects in the process. The didn’t want any more delays on other projects. Anthem will be the focus of its team. The only way Anthem follows the same path as Andromeda is if the Anthem completely flubs development of the initial product. The reasons don't matter, they abandoned the game that is coming out before Anthem, not giving it the post-release content and treatment it deserved. Why should I trust them to deliver that for Anthem? For all we know, they could do the same thing because Dragon Age 4 is coming out. I've no faith in their ability to bring the promised/teased content now, and I guarantee that I'm not the only one who is having second thoughts or is deciding not to buy Anthem at all because of that.
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Heimdall
N6
∯ Interjector in Chief
Staff Mini-Profile Theme: Heimdall
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Jade Empire, Mass Effect Andromeda, Anthem, Mass Effect Legendary Edition
Origin: HeimdallX
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Post by Heimdall on Oct 24, 2017 15:18:05 GMT
Andromeda content got abandoned because EA didn’t trust the Montreal studio after they needed the rest of the studios to bail them out effectively, thus delaying other Bioware projects in the process. The didn’t want any more delays on other projects. Anthem will be the focus of its team. The only way Anthem follows the same path as Andromeda is if the Anthem completely flubs development of the initial product. The reasons don't matter, they abandoned the game that is coming out before Anthem, not giving it the post-release content and treatment it deserved. Why should I trust them to deliver that for Anthem? For all we know, they could do the same thing because Dragon Age 4 is coming out. I've no faith in their ability to bring the promised/teased content now, and I guarantee that I'm not the only one who is having second thoughts or is deciding not to buy Anthem at all because of that. If your question is “why should I trust them not to do this again?” Then the reasons why they did it the first time totally matter because it indicates that the circumstances are totally different. Ignoring relevant information because it gets in the way of your rant about how you hate that they didn’t follow up with Andromeda (which is what this is really about) isn’t reasonable.
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Post by SofaJockey on Oct 24, 2017 15:55:31 GMT
I might also add that folk who are invested enough to post on forums aren't their core audience.
It's the general gaming population, including dare I say it 'casual players' that's the key here.
It'll be fascinating to see if Shadow of War's commercial success or otherwise is revealed, to see whether the anti-microtransaction drumming it received actually impacted sales.
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Post by Superhik on Oct 24, 2017 16:11:37 GMT
They already blundered it a bit, imo. Announced it at E3, gained public attention, then did some weird thing with corn and then... nothing.
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N7
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Neverwinter Nights, Jade Empire, Mass Effect Andromeda
Posts: 20,866 Likes: 49,312
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Post by Iakus on Oct 24, 2017 20:42:51 GMT
I might also add that folk who are invested enough to post on forums aren't their core audience. It's the general gaming population, including dare I say it 'casual players' that's the key here. It'll be fascinating to see if Shadow of War's commercial success or otherwise is revealed, to see whether the anti-microtransaction drumming it received actually impacted sales. Why not look at Deus Ex: Mankind Divided?
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Post by SofaJockey on Oct 24, 2017 21:13:57 GMT
I might also add that folk who are invested enough to post on forums aren't their core audience. It's the general gaming population, including dare I say it 'casual players' that's the key here. It'll be fascinating to see if Shadow of War's commercial success or otherwise is revealed, to see whether the anti-microtransaction drumming it received actually impacted sales. Why not look at Deus Ex: Mankind Divided? That struggled didn't it? I remember the 'augment your pre-order' mess...
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Post by The Biotic Trebuchet on Oct 24, 2017 23:20:58 GMT
The Korn-Thing sold me.I wonder, when are they going to show us more stuff? how many glympses will we have this year? (how many trailers?)
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Heimdall
N6
∯ Interjector in Chief
Staff Mini-Profile Theme: Heimdall
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Jade Empire, Mass Effect Andromeda, Anthem, Mass Effect Legendary Edition
Origin: HeimdallX
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Post by Heimdall on Oct 25, 2017 11:29:41 GMT
The Korn-Thing sold me.I wonder, when are they going to show us more stuff? how many glympses will we have this year? (how many trilers?) My money is on getting a new trailer at the VGAs in December, then a trickle of new information leading up to big gaming events in 2018.
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Post by Wulfram on Oct 27, 2017 15:14:13 GMT
If they can keep up the graphical dazzle and have a good beta, they'll be fine.
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JokeDealer
N2
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Jade Empire, Mass Effect Andromeda, SWTOR, Anthem, Mass Effect Legendary Edition
XBL Gamertag: JokeDealer
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judgedrakkon
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Post by JokeDealer on Oct 28, 2017 0:38:29 GMT
I might also add that folk who are invested enough to post on forums aren't their core audience. It's the general gaming population, including dare I say it 'casual players' that's the key here. It'll be fascinating to see if Shadow of War's commercial success or otherwise is revealed, to see whether the anti-microtransaction drumming it received actually impacted sales. That's one sentiment that I wish was repeated more often around here. We are not representative of the target audience or the majority. That doesn't stop us from being some of the most vocal members of the community, but that's the way the news goes. In its E3 debut, Anthem turned a lot of heads. Regardless of whether people on this forum agree, there are people who've never played or particularly cared for previous Bioware titles that want to play Anthem. My co-hosts on the Freelancer Codex podcast had never played a Bioware game before (maybe) Mass Effect Andromeda, but they are beyond excited for this game. For myself, Anthem is offering the opportunity to share a Bioware adventure with friends, which is something I've wanted to since I was a kid. This may not be the kind of game that everyone wants it to be, but, if the marketing keeps pulling in new fans and gives the right kind of assurances to older fans, I'm sure it'll do just fine.
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N7
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Neverwinter Nights, Jade Empire, Mass Effect Andromeda
Posts: 20,866 Likes: 49,312
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Post by Iakus on Oct 28, 2017 0:56:09 GMT
I might also add that folk who are invested enough to post on forums aren't their core audience. It's the general gaming population, including dare I say it 'casual players' that's the key here. It'll be fascinating to see if Shadow of War's commercial success or otherwise is revealed, to see whether the anti-microtransaction drumming it received actually impacted sales. That's one sentiment that I wish was repeated more often around here. We are not representative of the target audience or the majority. That doesn't stop us from being some of the most vocal members of the community, but that's the way the news goes. In its E3 debut, Anthem turned a lot of heads. Regardless of whether people on this forum agree, there are people who've never played or particularly cared for previous Bioware titles that want to play Anthem. My co-hosts on the Freelancer Codex podcast had never played a Bioware game before (maybe) Mass Effect Andromeda, but they are beyond excited for this game. For myself, Anthem is offering the opportunity to share a Bioware adventure with friends, which is something I've wanted to since I was a kid. This may not be the kind of game that everyone wants it to be, but, if the marketing keeps pulling in new fans and gives the right kind of assurances to older fans, I'm sure it'll do just fine. I still don't understand what was in that debut that's so exciting. I mean OOOOH, a multiplayer shooter game! Never seen one of those before! Seriously, someone illuminate me. What was there to get excited about?
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azarhal
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Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Neverwinter Nights, Jade Empire, Mass Effect Andromeda, SWTOR, Mass Effect Legendary Edition
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Post by azarhal on Oct 28, 2017 2:16:04 GMT
I still don't understand what was in that debut that's so exciting. I mean OOOOH, a multiplayer shooter game! Never seen one of those before! Seriously, someone illuminate me. What was there to get excited about? It looked different. There is no jungle themed Ironman simulator out there. Although, pretty graphix and something that looks like fun fast paced combat that can be played co-op was probably more it for the Destiny (bored)fans (who jumped into the Anthem bandwagon without really knowing anything about the game and are already hyping it as better than Destiny1&2, that so not going to end well...). But really, pretty graphix.
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JokeDealer
N2
Games: Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Jade Empire, Mass Effect Andromeda, SWTOR, Anthem, Mass Effect Legendary Edition
XBL Gamertag: JokeDealer
Posts: 129 Likes: 185
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judgedrakkon
Mass Effect Trilogy, Dragon Age: Origins, Dragon Age 2, Dragon Age Inquisition, KOTOR, Baldur's Gate, Jade Empire, Mass Effect Andromeda, SWTOR, Anthem, Mass Effect Legendary Edition
JokeDealer
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Post by JokeDealer on Oct 28, 2017 2:32:49 GMT
That's one sentiment that I wish was repeated more often around here. We are not representative of the target audience or the majority. That doesn't stop us from being some of the most vocal members of the community, but that's the way the news goes. In its E3 debut, Anthem turned a lot of heads. Regardless of whether people on this forum agree, there are people who've never played or particularly cared for previous Bioware titles that want to play Anthem. My co-hosts on the Freelancer Codex podcast had never played a Bioware game before (maybe) Mass Effect Andromeda, but they are beyond excited for this game. For myself, Anthem is offering the opportunity to share a Bioware adventure with friends, which is something I've wanted to since I was a kid. This may not be the kind of game that everyone wants it to be, but, if the marketing keeps pulling in new fans and gives the right kind of assurances to older fans, I'm sure it'll do just fine. I still don't understand what was in that debut that's so exciting. I mean OOOOH, a multiplayer shooter game! Never seen one of those before! Seriously, someone illuminate me. What was there to get excited about? Regardless of whether or not you understand it, a lot of people are excited for Anthem. I don't think I can point to any one feature and definitively say, "That's it!" Maybe it was because it's a new franchise, or maybe people liked the artstyle/graphics. For me, it's the idea of another world -- another adventure -- built by Bioware, one of the few game developers to have always put an emphasis on story and characters. And, from what I've heard about the milestone meeting, there is still a huge focus on storytelling. The thought of sharing that adventure with other people really appeals to me. After all, I met some of my best online friends through Bioware games. I can hardly wait to see who I meet in Anthem. Plus, the underwater stuff looked wicked awesome.
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Post by PapaCharlie9 on Oct 28, 2017 17:39:31 GMT
That's one sentiment that I wish was repeated more often around here. We are not representative of the target audience or the majority. That doesn't stop us from being some of the most vocal members of the community, but that's the way the news goes. In its E3 debut, Anthem turned a lot of heads. Regardless of whether people on this forum agree, there are people who've never played or particularly cared for previous Bioware titles that want to play Anthem. My co-hosts on the Freelancer Codex podcast had never played a Bioware game before (maybe) Mass Effect Andromeda, but they are beyond excited for this game. For myself, Anthem is offering the opportunity to share a Bioware adventure with friends, which is something I've wanted to since I was a kid. This may not be the kind of game that everyone wants it to be, but, if the marketing keeps pulling in new fans and gives the right kind of assurances to older fans, I'm sure it'll do just fine. I still don't understand what was in that debut that's so exciting. I mean OOOOH, a multiplayer shooter game! Never seen one of those before! Seriously, someone illuminate me. What was there to get excited about? It's simple. I played Destiny 1 and liked it. This looks like a richer and improved version of D1. If it has anything even remotely resembling a traditional Bioware story-driven plot with interesting characters (I won't even say SP RPG, because I'd be happy with a lot less), that's just icing on the cake for me. AND, I loved the ME OT and DAO and DAI, and NWN1, for story and characters and gameplay, and consider myself a deep SP FRPG geek back to quill and scroll tabletop D&D, so don't dismiss me as just a typical loot/shoot player, cuz I ain't. Variety is the spice of life. Specialization is for insects. (Truth be told, I'm way more reactionary about RPGs than most of the people worrying about Anthem are. Most people have no clue what real roleplaying is really like and no video game I've ever played has come anywhere close to real tabletop roleplaying. It's fucking improv theater, is what it is. So when I see people complaining about a game being mislabeled as an RPG because it has a voiced character or no inventory control, I just laugh.)
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