you can now buy specific Uncommon characters for $9.99

Example contents - Salarian Infiltrator

Join the fight to save humanity well equipped with the Multiplayer Recruit Pack – Salarian Infiltrator Edition. This pack offers everything you need to hit the ground well-armed and ready for battle.
- The pack features the Salarian Infiltrator character; the Infiltrator specializes in surprise attacks using technology such as Tactical Cloak and front-loaded damage through weapons.

Pack also includes:
o Uncommon Character (x2) Salarian Infiltrator
o Rare Weapon (x2) Vanquisher
o Uncommon Weapon (x2) Carnifex
o Rare Mod #1 Sniper Rifle Barrel
o Rare Mod #2 Pistol Barrel
o Uncommon Mod #1 Sniper Rifle Thermal Clip
o Uncommon Mod #2 Pistol Magazine
o Equipment Guerilla Upgrade
o Jumbo Supply Pack 1 (5x): 1st Aid, Ammo & Revive Packs, Cobra RPG and Boosters
o 100% XP Enhancers (x5)
o Andromeda Points 600

Aha, the cash shoppe is open. Does that indicate the quality is good enough now to monetize?

How much of a giant bronze noob must you be not to unlocked any of this stuff by now? $10 for a rank X UR and now you're talking my language.

That's the thing if it's value for money the majority of people will pay for it. Not just 1%ers. If the entire user base was spending money they'd make considerably more of it.

Most people who play still play this game will have X'd those cards 5 months ago. Silly pack idea, I bet the audience could come up with more profitable ideas if they'd only ask.

The price seems pretty fair to me.

Uncommon character: = 1/5 Advanced pack = 1/5 * 20,000 Cr = 4,000 Cr
Rare weapons x2 = 1/5 Expert pack x2 = 1/5 * 50,000 Cr * 2 = 20,000 Cr
Uncommon weapon x2 = 1/5 Advanced pack x2 = 1/5 * 20,000 Cr * 2 = 8,000 Cr
Rare mods x2 = 1/5 Expert pack x2 = 1/5 * 50,000 Cr * 2 = 20,000 Cr
Uncommon mods x2 = 1/5 Advanced pack x2 = 1/5 * 20,000 Cr * 2 = 8,000 Cr
Jumbo Supply pack x5 = 10,000 Cr x5 = 50,000 Cr
100% XP Enhancers x5 = ... let's call it another Jumbo = 10,000 Cr
600 Andromeda Points = enough for 2 Premium Packs = 200,000 Cr

TOTAL 320,000 Cr or about 900 APs which is about... $9 worth of AP. So you're paying a $0.99 premium to get specific stuff instead of pure RNG.

The uncommon itself is not super exciting but the rest of the pack actually has pretty good stuff. Now we need to see this for URs.

The overall price is a bit steep, even if the contents are somewhat fair in total.

That was never going to happen. At the current pricing it takes on average about 1200 points (assuming roughly 25% drop rate) to unlock an UR. So that's more than $10 for one UR card already, and they'd likely charge a premium for the ability to select what you get.

Of course, that assumes that the pricing on the other packs is correct. Penguinfetish made a compelling case near release that they're not priced correctly. Although if BW comes to that conclusion, the first response is to change the price, do a bunch of sales, or give stuff away rather than create new packs that diverge from the existing pricing.

Probably you'll get a random Booster or Consumable of the same rarity. That is what happened to crashsuit when he opened the Apex Elite Pack with all his URs already maxed. *cough* Rich Volus Uncle *cough*

It's a bundle JR. Bundles are meant to have a reduced price over the cumulated price of all single ingredients.
Why?
Because a bundle will likely contain something the buyer is not interested in so it's of no value to them.

It's a bundle that contains known items rather than random items. You are paying a premium for that, offsetting the discount you would normally expect in a bundle.

Also the bolded part is probably not true for new players. For them, every item in this bundle is valuable.

So one Uncommon XX character is now worth $200?

All of sudden I feel good about spending $100 on this game.

Thank you EA & BW !

$30 for the UR I actually want instead of rolling the dice the RNG? I would seriously consider it. If I didn't already have all URs at least Rank I, that is.

inb4 I am everything wrong with gaming.