Predictably Irrational; Behavioural Economics. (Dan Ariely)

Recently introduced this to my bosses yesterday. Thought I'd share here as well. Watched it and read his first two books several years ago. Loved it then, still love it now. Altered my perception of a few pretty important things in life. I question much more about the things around me, and the forms I fill out. How I am influenced, and what I choose to care about, and not.

www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions

Click Me, video seems to have failed me.