Mass Effect: Andromeda Marketing

I'm not convinced that it bit them in the butt at the time.

The ME3 shitstorm mostly happened after people bought the game.
The DAI launch (despite fetch quests and weaker endgame) was by most a 'return to form' with 134 GOTYs.

Huge sales for both games.

I think ME3's legacy will always be controversial.
DAI did as well critically as they could dream of (I still think learning to build in Frostbite was more of an issue than they admit)

Going into MEA marketing launch, the legacy of the ME3 shitstorm is there,
so from November I'm expecting a huge charm offensive.

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The oversell is from the "prefessional" critics who excoriated the movie.  To me the movie failed to meet the promo expectations.

However, I will be the first to say that what the critics mention about a movie and what the audience say can be diametrically opposites.
In this case, the "greater unwashed" loved it.

I am at this point.

Mass Effect 3 bit them hard because of the myriad of folks who kept quoting the developers left and right about the game, the endings, etc. Some of it was misleading, some of it was not, but the point was people felt pissed by how they marketed the game.

Which in truth, if you go by how much you like a game based on its marketing I think you have an issue, but lets move on from that point.

You noticed how contracted and controlled the marketing for Inquisition was in that regard? This is what I mean by managing expectations; they tried to control what to expect from the game, but it sort of bit them in the ass there too because of pre-alpha footage getting out and showing off parts of the game that were cut, to even having people mine the bios of companions for information and complaints because of how they were presented. Underwhelming for some maybe, critical darling for others sure, the mixed legacy of Inquisition, (which I got to admit, I don't agree with) is still kind of there.

I think the problem here is we are seeing BioWare basically clam up to manage those expectations. I don't expect a media blitz in November, but I do expect information to be released over time, and it will be small things like showing off gameplay, some characters/squad mates, planets and the mako, some activities here and there, and multiplayer. As for Mass Effect 3 and it's own legacy, BioWare has more or less already did something about that by going to Andromeda in the first place, so I think there is a bit of managing expectations there too. 

Nothing big on the story, nothing big on the 

I'm also not sure how you can over hype something.. Lie yes and thats a different problem, but mostly you don't see marketing people outright lying. There are laws about that and they are applied.

But the certainly the Suicide Squad marketing was very much what you saw is what you got. I can see complaining if the only trailer you see plays like a romantic comedy and is actually a violent foulmouth superhero movie (Deadpool I'm looking at you, but you get a pass because that was awesome) but mostly I really have never encountered a movie or game that didn't give me what it said on the box.

I think it wise to always expect hyperbole in marketing.

ME3's controversy was a perfect storm of very emotionally invested fans, developers who either lied or didn't think through what they said, and a tone deaf marketing machine.

They're trying to be more reserved with MEA, though I expect a marketing blitz and some footage of the game's start at the least. They know that have to win back some fans and draw in new ones by assuring them this is still Mass Effect, but without what they hated in ME3.

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Both cover art pages, one from Jemisin book and the other from an XBOX article (see Cover Art thread) show the same guy in the
same armour.  One armour is covered in dust (from the first bideo trailer).

Now, some BSNu  members have suggested the art is just place holders. That may be so, but, Bio must gave given the green light. 
Whatever it is, Bio, by those art covers is marketing its game, showing a N7 character.

Is this misleading advertising? After, all, if I see this guy in the cover art, I also expect to see him in the game.