Instructional guide to Bioware on how to release a new Andromeda video with no spoilers

Why? Because the nature of marketing for video games is changing.  And its not just BioWare who is doing it, and Fall Out 4 was the tent pole for this.  Yes, sure, it had 'more' marketing before ME A did but it was the first game that started to set the new trend we are seeing.  Whereas two games that are coming out seem to be following this new approach, and one that has already been released, as far as I know, and we are talking major Tripple A productions.  

A.  I read an article awhile back that said the gaming industry, and the consumers there of, are becoming more and more leary of big 'convention' type shows.  Because they do not trust that companies are showing us accurate information anymore *coughUbisoftcough*, so people are becoming less and less trusting of things like E3 because game comanies just go out of their way to pretty up the game, and then for one reason or another, the final product does not much what we see in terms of graphical fidelity...gamers feel ripped off...hurt feelings ensue, and the industry as a whole is not trusted.  B.  That being said everything...everything...about a marketing campaign costs money in fact everything a game company does in relation to any particular video game costs money.  And guess what?  These shows cost money.  Going to them, getting a spot, setting up equipment, producing your trailer, competing with the other companies who are still under the belief that these things are still worth going to.  And since these shows are not worth going to it costs a lot less money, and is probably way more effective to just launch internal videos when they are good and ready to launch them.  C.  The reaction to the Crestwood video has shown, to be blunt, that BioWare can't even neccessarily trust its own 'fan base', because it was very clear that it was not a finished product, very clear that things were changing, and it wasn't even supposed to be public knowledge in the first place.  It was a show to show certain industry types and people who care about such things what BioWare was intending to do...people flipped out over it and is showing it like 'shun shun, shame on you BioWare'.  Which then just erodes the trust about these big game shows and productions *see point A* further, and has shown BioWare that they better damn well be certain of what they are going to show will actually be in the game or else you will have a figurative lynch mob after your arse, and you better damn well be sure that you actually know, as a dev going to one of these things, what you are talking about to avoid confusion.  The only way to do that is to show gameplay video as close to launch as possible.  Its not really a lack of confidence in the product, its an acknowledgement that this thing is being tweaked right up until they take it out of their cold dead hands....Ian has said so himself.  (Or was it Gamble?) D. The rise of Letsplayers and Youtube personalities and Twitch Streamers who get video game copies from publishers they then play for the audience to market the game is so much more cheaper and a much more effective way to market a game considering I don't think many people will even buy a video game these days until they see it from their favorite youtube celebrity no matter what BioWare shows.  And E, now this part is more supposition on my part then fact, but I suspect the games industry might be moving away from a pre order model to a lets just get copies of the game sold when we can get it sold.  

In short though, threads like this are starting to wear really, really, thin.