Dragon Age News Thread

Grubb: “So this is about one fifth of their staff, and this is not related to the movement of SW:TOR to that new studio that’s outside of EA, this is completely unrelated to that. This is directly affecting all the games that people might be concerned about with the future of BioWare.”

Grubb: “They said they are looking to provide opportunities for all of these employees to apply for other jobs that are open at other EA studios, although they expect that not everyone will land on their feet within EA - they could go, they’re probably gonna have to go elsewhere, not everyone is gonna be able to get a job within EA.”

Other guy: “Dragon Age: Dreadwolf is going to, now, especially, be a lot of work, with these layoffs. I thought the ‘corpo’ tech word I hated the most [in the blog post] was ’disrupt’, [but] I think my new word that whenever I see it in announcements like this is ’agile’”.

Grubb: “Because 'agile’ never means, the people at the top need to be thinking more quickly or need to take a pay cut or need to come up with ideas of their own. It always means, we need to pay fewer people less money. It’s always an excuse to make these job cuts.”

Other guy: “I feel like, excuse my naivety, but like, hey, if I’m at the top, and I’m already making millions, I’m like, alright, cool, I’ll take a pay cut so these other people below me that I’ve maybe built a relationship with, have maybe seen on a day to day basis, if not like, at least online, exchanged emails with online, been in a Zoom call with, seen faces - maybe so they don’t have to effing lose their jobs and then I am overworking and burning bridges with my current existing employees that are staying.”

Grubb: “You could tell, how what all of what you just said, that is encompassed in that word 'agile’. Works backwards from, 'we are now in a relationship with an outside firm that is unionized, and that means they are gonna, make demands upon us, and that will ruin our agility. Boy, we need to be agile, and working with unions means we can’t be agile’. And it’s like, that’s not exactly what it means, it’s just the kind of thing you get grumpy about having to listen to what other people might need to make the job work to them and you don’t ever wanna consider that you are only worried about your bottom line. And everyone sees through this, everyone listening to this show knows that, we know that, they know that, it is this song and dance they put on, and here we are.”

Grubb: “Obviously the people losing their jobs is front and foremost the thing that people are concerned about here. Other people also are worried about, hey, what does this mean for the games that BioWare was working on? They commented on that [in the blogpost].” I did a little bit of looking into this, to see kind’ve, what’s the status, because in the past on this show, on Grubb Snacks [another show or podcast], we’ve talked about Dragon Age: Dreadwolf. People are very thirsty for information coming out of BioWare. For a while there it was like, Dragon Age: Dreadwolf could have come out this year. In fact, internally at one point, the date that they were looking at was next month, September 2023. But internally, Dreadwolf keeps getting pushed back. They moved the internal expectations to March 2024 a while ago. March 2024 is pretty soon right? Well guess what, it’s not coming out then either, they pushed it back again. It is not coming out until Summer 2024 at the earliest at this point. And this is not them talking publicly, this is just from my reporting, so, y'know, if it moves again, don’t be surprised in any way because it’s, I think it’s very likely it moves back even further. I expect this game probably to launch by the end of next year, but [wincing], like, why launch at the end of next year when you can get out before the end of fiscal in March 2025? This thing could keep moving [further back]. Right now though, again, summer 2024 is what they’re looking at at the earliest.“

Grubb: "How are they gonna do that with fewer people? Well, guess what? They’re bringing people in from the Mass Effect team. The Mass Effect team is being drained a little bit so that more people can come work on Dreadwolf, and that naturally means the next Mass Effect is getting pushed further down the line as well. So don’t expect that any time soon. Most people weren’t, but push it back even further in your heads, because the next Mass Effect is definitely being affected by this, it’s gonna come out later.”

Grubb: “Now about the 'why??’ of all this. I think most people can figure out like, you know, BioWare’s had a string of not-hits, at the very least, and some of them were kind’ve, bad pumpkins, rotten pumpkins - you open it up and look inside and no-one wanted to deal with this. So, like, okay, that’s one thing. That’s been true for a long time, so why’s it happened suddenly? There’s been some changes. For one, Apex Legends is on the decline. They’ve talked about this publicly a little bit. They had high expectations for the latest season of Apex Legends, and then they told investors that they were too aggressive and too optimistic with those expectations, and then internally they are now looking at it like, Apex Legends is on the decline, we do not necessarily expect it to reach the heights it once was at, and we’re kinda looking at a long-term end-of-life for that game. Not like it’s suddenly gonna go away, but not that it’s gonna be this driver of growth for EA. It probably isn’t going to be and they’re no longer looking at that. So that’s got them tightening their belts a little bit.

Then there’s the change to EA’s corporate structure, this is another major thing that’s kind’ve causing people to look at BioWare a little bit more, you know, with a little bit more skepticism. And that is, there used to be 'EA’, and it was everything, and now there’s 'EA Entertainment’, and 'EA Sports’, and these things are operating separately. There was a time when FIFA Ultimate Team and Madden Ultimate Team, that money was covering everybody. And now, when they look at the books, the FIFA/Madden Ultimate Team money is over there, and BioWare is over here with all these other studios. Apex Legends was in there, but Apex Legends - no longer covering everybody either. So it’s like, okay, we’re looking at BioWare, they’re not bringing in a lot of money, and we’re spending a lot of money. So what do we do in there, and that leads to them cutting jobs. And now it’s, okay, they’re gonna try to put out Dreadwolf, does that turn things around? That’s the hope, but right now they’re operating on the expectations that, or the reality that, the studio is costing money, its costs have racked up over the last several years, last four, five years especially, the costs have been racked up without a lot of big game releases, other than Mass Effect Legendary Edition. So they’re trying to cut somewhere, and here we are.”

Other Guy: “These folks that [didn’t get laid off] are going to have to crunch for what might be like one and a half years [on Dreadwolf], right?”

Grubb: “Yeah”.

Other Guy: “Who knows, even after it comes out, if it’s going to be in a good state, or an instance where a publisher is like, we just need to get this out the door.”

Grubb: “I mean that happened to Mass Effect: Andromeda, it happened with Anthem.”

Other Guy: “I wanna say, unionize.”

Grubb: “Right.”

Other Guy: “But it seems like the publishers, straight from the top, will be like, yeah, we don’t wanna work with you.”

Grubb: “Yeah. 'You unionize, and we’ll walk away’. I think internally, if you unionized at a publisher, maybe you have a little bit more protection from that sort of thing happening, but not necessarily. You could just as easily find yourself in a situation where the studio finds a creative way to not have to deal with a union.”

Other Guy: “Lets eliminate yachts.”

Grubb: “Yep. Man, super yachts? Whenever, I’m like, man…”

Grubb: "The writing was on the wall here, back when the split happened with EA, and them becoming EA Sports and EA Entertainment. Andrew Wilson said, 'We’re doing this restructuring to empower our studio leaders with more creative ownership and financial accountability.’ It was right there, they said it, right? 'Each studio is gonna have to be accountable for itself and its own money’.“

Other Guy: "What about, 'the people at the top have the financial accountability?’”

Grubb: “Yeah, and it’s… whenever, 'financial accountability’ to them always looks like, it’s not finished, who cares, put the game out. Like that’s what they think accountability looks like.”

Other Guy: “Once this game launches, and if it does poorly, who are they gonna blame? They aren’t gonna blame the people at the top, they’re going to blame these individual studio leaders who they have 'empowered with their creative ownership’.”

Grubb: “Exactly. And I’ve seen responses to that, to this, because Mike Gamble is in charge of the next Mass Effect. He was one of the leaders on Anthem and Mass Effect: Andromeda. And so people are like, now I’m not excited for the next Mass Effect. And it’s like, I don’t really think it was his fault. It was clearly the leadership above him pushing those games out before they were ready.”

Other Guy: “Makes you wanna shake people.”

Grubb: “Find someone in an alley…”

Grubb: “So, Dragon Age: Dreadwolf, maybe next year. Next Mass Effect, after that. EA has had some success with its singleplayer games recently. Dead Space did pretty well, I think both the Star Wars Jedi games did very well. They started working on Star Wars Jedi, the third one, immediately after the second one, because they were like - that was the thing, if Jedi Survivor does well, then we’ll do a third one. And they immediately started working on it because everyone internally was like, this did well. But if you look at EA as a whole, like, their financials do look a little bit grim, and it all goes back to Apex Legends over-stating, that, and the fact that for years now Battlefield has been lost in the woods. And so Apex Legends was already covering, it was like, we’re gonna make money for ourselves, and we’re gonna cover the missing money from Battlefield. They had already done the creative accounting there. 'Creative accounting’ might sound illegal, it wasn’t illegal, they were just like, leaving out Battlefield when they were talking to investors, and being like, look how good Apex Legends is doing, and saying don’t look at the man behind the curtain which was Battlefield just floundering. So that worked, that worked for a while, and now it’s, and now they have to - Apex Legends is covering for every freaking thing here, and it’s like, it no longer is, it’s on the decline, so that, live-service games continue to be a meal ticket and it kind of continues to be a little bit of an albatross, where, as goes these one or two big games these publishers have, so goes everything, and then the studios at the bottom - you know, BioWare, studio at the bottom of EA now, it feels like, you know, 250 employees, it’s kind’ve relatively smaller, it’s gonna pay the price, and here we are.”

Grubb: “I know from covering this stuff how many people are so, so passionate about everything BioWare, and it feels like, you know, that’s why the studio continues to be around it seems like, but um. I dunno, coming out of this, I can only imagine this team, morale is gonna take a big hit, and what does that do to the future of those games?”