Why do people hate EA?

As a homework assignment for my Media Business class, I needed to write a paper covering basic information about a particular company in the entertainment industry. The company I got was Electronic Arts, specifically its subdivision EA Sports. I will have to admit, while researching this company, I found that they have created a lot of good content over the years as well as fairly recently. Battlefield 1 was the biggest Battlefield launch since forever, and Fifa 17 was the top selling console title of 2016.

So...how come whenever I'm in a forum or in the Youtube comments, all I see is hatred towards it? I mean, these guys were responsible for the distribution of the Mass Effect franchise, which I really love, so why all the negativity towards this company?

I can't speak for everyone, but in my opinion a lot of it has to do with their business strategies. I think a lot of people are annoyed that rather than creating new titles, EA seems to desperately focus on cashing in on the current successful stuff, telling their developers to just churn out rather overpriced DLC content or an even more overpriced Season Pass. This I think gave people the impression that EA seemed more focus on the money making and less on the gamers themselves.

This thinking is slightly highlighted when considering the Mass Effect games and the various complaints on ME3's storyline and to a lesser extent Andromeda's animations, with many people blaming EA's push to get the game out quickly to make profit as a reason for distracting low quality of ME3's ending or the awkwardness of Andromeda's animations.

I may be completely wrong, so what do you guys think? And could you please make your arguments in a mature, un-biased, and informative manner? I don't want this thread to turn into a slander flame war.