The ME:A 'Story DLC Cancelled' Sinclair Networks Facebook hoax

To be honest, while it's understandable why so many people (me included) would want some clarification on DLC status, I don't think that announcement like "We're working on SP DLC and this is all we can tell you" would actually help. Because I'm pretty sure, that it would immediately start questions: "When will be DLC out? How long it will be? How many DLC's you're planning? Will you put this in DLC? Or this? Or maybe that?"
And negative rumors? Sure, why not: "Yeah, they're working on DLC, but there are some big troubles with engine, animations, story writing; misunderstandings between staff; they planned DLC for August, but it will come October; no, November; no, troubles too big, they'll probably cancel it, panic, everyone!"

The only way to rid of this kind of stuff is saying loud and clear: "Yes, we're working on SP DLC, it's about this and that, and it will be out on this date". But silence on the other hand gives them way better room for maneuver - they can spend as many time working as they need, test different ideas - and in the meantime check on people interest in game, which also can help them in deciding how many DLC's they'll release and with what content. All of this without a vision of impatient fans - with pitchforks - breathing on their necks.

SN has been making false claims for months about MEA and working with them and other gaming places. Last night they went too far and the guys here caught them, and the the devs today confirmed they are fake. SN was behind the 5 month delay on the game story and possibly (not confirmed) the MEA on Ice source.

They are completely unrelated. 

One thing is certain after this fiasco.

There's still a lot of people who want ME:A SP DLC's.
EA and BioWare certainly should know that.

Clearly this game has a market for DLC's.

BSN and Reddit users did some detective work and discovered this company is a hoax.
On FB page it used Cisco Austria phone number as theirs, it claimed it was based in Millennium Tower yet not shown in building's floor plan and building administration confirmed such company doesn't exist there.
Sinclair Networks has also NOT been credited on ME:A's end credits, not even after 1.08 patch.
After being called out on the hoax, FB page of the company has been put on private or outright deleted.

BioWare had only after that confirmed such company never worked for ME:A. They only added that company was a hoax too, thanks to many diligent users exposing it before work hours starts in Canada.

In other words, European BioWare fans are superior!

If a journalist wasn't able or willing to go through the very simple motions of verifying their sources, they wouldn't deserve to be called a journalist. As I said, it took me about 20 minutes to debunk Sinclair networks. By making two calls and by looking at the phonebook of Vienna. Not even a hack would fall for that trick.

So who is Kotaku's source then?

Not just MEA. They were attempting to fuel hate for Anthem too.

I was right about SN, so I'l stick with my gut, and since we all thought SN was real, maybe he did too?

Not just MEA. They were attempting to fuel hate for Anthem too.

Whatever they are planning, that hoax and internet reaction to it should let them think twice.
People can disagree about many different things, but i think that everyone involved in this and other discussions is still supporting MEA - all others already left BSN.

Well he published the article about the troubled development of the game, and used sources related to the problems that went on with changing leadership, changing direction, etc.  So if Sinclair Networks didn't actually work on the game, there's no way they could be his source about problems during development.