The ME:A 'Story DLC Cancelled' Sinclair Networks Facebook hoax

I seriouly doubt there was going to be DLC before this article.

Indeed how can they b ewrong if there is no DLC incoming anyway if anything I think Biowaer stepped in because there is going to be DLC or they'er at least considering it. They wouldn't have jumped in otherwise I don't think.

This isn't an excuse. I'm dislike EA's/Bioware's policy as much as the next guy but desperation for information shouldn't override common sense.

I didn't even question the existence of Sinclair Networks when I first heard the claim, because of the prep this guy had done (I was aware of the name). However, when this company - who up to this point I was dimly aware of being involved in in patching to some unknown extent - suddenly started acting as Bioware's mouthpiece, using language that sounded like some nut from Reddit, my initial thought was scepticism, much the same way I'd react if Doris who'd been living down the road for a weeks comes over asking for £50 loan. 

I don't get why anyone read this and their first reaction was 'hahahaha, told you so!'. I just hope all these people never get a call from the Nigerian Chamber of Commerce.

The first obvious clue was that no game company that actually wants to milk their game, would say something as "no more paid content will be created". If such company is ever forced to do it, they will spin it to look as if they're doing it for your own good.
The second clue, that some did notice, is that the writing style, pictures, source, etc. is just not how "official PR communication" is done, is a big red herring to anyone who knows even a little how companies make official statements.

I can't believe people are this gullible, that they need to make calls and investigate this hoax to feel comfortable.

The first obvious clue was that no game company that actually wants to milk their game, would say something as "no more paid content will be created". If such company is ever forced to do it, they will spin it to look as if they're doing it for your own good.
The second clue, that some did notice, is that the writing style, pictures, source, etc. is just not how "official PR communication" is done, is a big red herring to anyone who knows even a little how companies make official statements.

I can't believe people are this gullible, that they need to make calls and investigate this hoax to feel comfortable.

Sorry, my bad. I misread it that you didn't want anything MEA to come out. There's so many people in this forum that are on that bandwagon that sometimes less clear comments can swing either way. My bad. Apologies. 

He doesn't want to admit he was tricked after believing so much in the hoax to the point where he changed his avatar to show people.

Very embarrassing moment for him.

The novel he thought was cancelled is coming out too, so yeah...

Mass effect is the most dead/alive franchise out there