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Post by Monica21 on Jul 5, 2017 21:33:35 GMT
I'm curious about the Revenue Recognition issue Mark Darrah posted on Twitter and how it would relate to Andromeda sales. (On mobile so I can't link to it.) If they did announce a DLC, my assumption is that it would lead to increased sales. If they don't, then sales decline.
So if you do announce a DLC, does that change how you claim revenue? I'm wondering, purely from an Accounting/Finance perspective, what the best timing would be to announce yes or no on a DLC. Anyone want to take a stab at the answer?
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Post by cypherj on Jul 5, 2017 21:40:43 GMT
I'm curious about the Revenue Recognition issue Mark Darrah posted on Twitter and how it would relate to Andromeda sales. (On mobile so I can't link to it.) If they did announce a DLC, my assumption is that it would lead to increased sales. If they don't, then sales decline. So if you do announce a DLC, does that change how you claim revenue? I'm wondering, purely from an Accounting/Finance perspective, what the best timing would be to announce yes or no on a DLC. Anyone want to take a stab at the answer? You can;t claim revenue for software until the product is delivered to the client. So you could have a million preorders, but you can't recognize the revenue until the release date, which is why EA rushed the game out to get the sales in the last fiscal year. If they sold a season pass, they couldn't recognize all of the revenue until all of the extra content had been released. If they announce DLC, they can't recognize revenue on the DLC until it's released, even if they allow you to pre purchase it. I saw that they had to move revenue from the sales of the Deluxe pack to the next quarter. So either they hadn't gotten all the clients all the parts of it. Or since they added a new outfit for Ryder and whatever the other thing was to the deluxe pack, they had the move the revenue for the deluxe packs to the quarter where the product was fully delivered to the players. But just announcing DLC will not change anything.
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Monica21
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Post by Monica21 on Jul 5, 2017 21:48:07 GMT
But just announcing DLC will not change anything. Just announcing it won't change anything, but say they wait until mid-September to announce a mid-October DLC release date, then they can claim revenue for both quarters. But I guess that doesn't work with the end of August/early September release dates on the comic and the book.
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Post by cypherj on Jul 5, 2017 21:52:59 GMT
But just announcing DLC will not change anything. Just announcing it won't change anything, but say they wait until mid-September to announce a mid-October DLC release date, then they can claim revenue for both quarters. But I guess that doesn't work with the end of August/early September release dates on the comic and the book. They can only claim it in the quarter it was released. If they release it in Sept it's starting 2nd quarter fiscal year revenue for them. If they release it in October it's starting 3rd quarter fiscal revenue for them. It doesn't matter they announce it or when they allow you to start buying it. All that matters is when it's made available to players for download.
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Post by Monica21 on Jul 5, 2017 22:00:13 GMT
Just announcing it won't change anything, but say they wait until mid-September to announce a mid-October DLC release date, then they can claim revenue for both quarters. But I guess that doesn't work with the end of August/early September release dates on the comic and the book. They can only claim it in the quarter it was released. If they release it in Sept it's starting 2nd quarter fiscal year revenue for them. If they release it in October it's starting 3rd quarter fiscal revenue for them. It doesn't matter they announce it or when they allow you to start buying it. All that matters is when it's made available to players for download. Right, but I'm saying that they can straddle quarters by announcing a month (or a couple weeks) prior to the end of the quarter. They'll have revenue from an increase in base game sales, and then next quarter have revenue from the DLC.
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Post by Deleted on Jul 5, 2017 22:07:07 GMT
But this is how EA does things. Look at the dates on this battlefield video. Announced March 1 and released March 14. Two weeks. Actually, looking at comments it seems that they announced it and some still didn't have access a month later.
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Post by kino on Jul 5, 2017 22:16:47 GMT
Depends on when you announce it. Since DLC is a separate financial entity from the main game it's revenue would be claimed in the financial quarter it's released.
I think the fly in the ointment here is Origin Access subscribers and the way they expectation of being a subscriber.
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Post by Monica21 on Jul 5, 2017 22:29:40 GMT
Depends on when you announce it. Since DLC is a separate financial entity from the main game it's revenue would be claimed in the financial quarter it's released. I think the fly in the ointment here is Origin Access subscribers and the way they expectation of being a subscriber. So triggering it only has to do with Access subscribers? I just don't understand how triggering revenue recognition is problematic. :/
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Post by kino on Jul 5, 2017 22:35:15 GMT
Depends on when you announce it. Since DLC is a separate financial entity from the main game it's revenue would be claimed in the financial quarter it's released. I think the fly in the ointment here is Origin Access subscribers and the way they expectation of being a subscriber. So triggering it only has to do with Access subscribers? I just don't understand how triggering revenue recognition is problematic. :/ I'm not sure if Access membership is the issue, but they are the only subscribers to EA products. The only people who could really provide a solid answer to this question is someone who works in EA's finance department. They could tell you why EA does this, because I am pretty sure that this is an EA thing more than a BioWare thing.
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Post by Croatsky on Jul 6, 2017 12:19:30 GMT
But this is how EA does things. Look at the dates on this battlefield video. Announced March 1 and released March 14. Two weeks. Actually, looking at comments it seems that they announced it and some still didn't have access a month later. DICE works drastically different from BioWare. As well Battlefield is in direct competition with a giant Call of Duty, so they need to market their DLC's way much in advance. So it is in EA's interest to maximize Battlefield's marketing as much cost-effective as possible.
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Post by Croatsky on Jul 6, 2017 12:23:06 GMT
So triggering it only has to do with Access subscribers? I just don't understand how triggering revenue recognition is problematic. :/ I'm not sure if Access membership is the issue, but they are the only subscribers to EA products. The only people who could really provide a solid answer to this question is someone who works in EA's finance department. They could tell you why EA does this, because I am pretty sure that this is an EA thing more than a BioWare thing. Also for ME:A, only thing you'll get from EA Access right now is 10 Hour Trial. So doesn't look like it is relevant to DLC's and Revenue Recognition, at this moment.
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Post by Pounce de León on Jul 6, 2017 14:01:37 GMT
But just announcing DLC will not change anything. Just announcing it won't change anything, but say they wait until mid-September to announce a mid-October DLC release date, then they can claim revenue for both quarters. But I guess that doesn't work with the end of August/early September release dates on the comic and the book. We haven't figured out the relation between announcing DLC and recording revenues, but it works differently than physical classical products. Basically they have some kind of sales and pricing model for digital goods and revenues can be recorded even if cash hasn't changed hands. Background is e.g. phone contract: Phone company bills connection fee and monthly subscription. Contract is 3 years. Do they record revenue when customer pays, or do they record connection fee and let's say 12 month subscription of that customer for current year. Something along that line. I guess the DLC is somehow considered part of the package of the initial product MEA in terms of balance and P/L.
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Post by cypherj on Jul 6, 2017 14:23:22 GMT
Just announcing it won't change anything, but say they wait until mid-September to announce a mid-October DLC release date, then they can claim revenue for both quarters. But I guess that doesn't work with the end of August/early September release dates on the comic and the book. We haven't figured out the relation between announcing DLC and recording revenues, but it works differently than physical classical products. Basically they have some kind of sales and pricing model for digital goods and revenues can be recorded even if cash hasn't changed hands. Background is e.g. phone contract: Phone company bills connection fee and monthly subscription. Contract is 3 years. Do they record revenue when customer pays, or do they record connection fee and let's say 12 month subscription of that customer for current year. Something along that line. I guess the DLC is somehow considered part of the package of the initial product MEA in terms of balance and P/L. Once the service is set up, they would bill they would bill and recognize the connection fee. Then they would recognize one month worth of revenue at a time. Even if the company billed an entire year at a time and the customer paid, they could still only recognize on month at a time. Jan in Jan, Feb in Feb, Mar in Mar, etc. When the customer pays doesn't matter for any type of subscription, you recognize a month at a time. If someone doesn't pay, you have outstanding Receivables, which if not paid eventually becomes bad debt and an expense on your income statement. That's why companies have collectors because they want to reduce the amount of outstanding AR and bad debt before each quarter closes, and definitely by the end of the financial year.
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Post by kino on Jul 6, 2017 14:54:57 GMT
I'm not sure if Access membership is the issue, but they are the only subscribers to EA products. The only people who could really provide a solid answer to this question is someone who works in EA's finance department. They could tell you why EA does this, because I am pretty sure that this is an EA thing more than a BioWare thing. Also for ME:A, only thing you'll get from EA Access right now is 10 Hour Trial. So doesn't look like it is relevant to DLC's and Revenue Recognition, at this moment. Access members get more than a 10 hour trial. That's stated in the Origin client; "As a member of Origin Access, you'll score an automatic 10% discount on purchases from Origin.com, including new releases and pre-orders*. Ditto for expansions, game packs, points, you name it. Please note: to receive the discount, the purchase must be made via Origin." There's actually quite a bit that goes on with Access other than trial versions, like having access to the game Vault.
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Post by Croatsky on Jul 6, 2017 15:25:04 GMT
Also for ME:A, only thing you'll get from EA Access right now is 10 Hour Trial. So doesn't look like it is relevant to DLC's and Revenue Recognition, at this moment. Access members get more than a 10 hour trial. That's stated in the Origin client; "As a member of Origin Access, you'll score an automatic 10% discount on purchases from Origin.com, including new releases and pre-orders*. Ditto for expansions, game packs, points, you name it. Please note: to receive the discount, the purchase must be made via Origin." There's actually quite a bit that goes on with Access other than trial versions, like having access to the game Vault. Oh right, I forgot about the discount. I even got myself Origin Access to save up on pre-order and get 10 Hour Trial. I was thinking more in sense of people being able to play full game of ME:A just with Vault program, which you can't do with ME:A yet. Although it will most likely happen eventually, as EA did so with DA:I about a year after game's release. They also do the same with each FIFA game.
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