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Post by SofNascimento on Jan 31, 2017 20:36:55 GMT
Nah, still plenty of time to get the marketing going. I much prefer a concentrated marketing campaign in the month or two before launch over early previews that turn out to be quite different from the final game (DAI). Also, anyone can get a 10 hour demo, what is it, a week early? Compare that with the increasingly common tactic of holding back review copies until after launch and I'd say that shows some confidence. I wonder how common this practice is for EA access. Having access early to major releases is a part of this program, no? Mirror's Edge for example was quite a weak game and had a 5 day early release for people who subscribe to EA access. I
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Post by maximusarael020 on Jan 31, 2017 20:37:30 GMT
I wouldn't worry about it. Horizon Zero Dawn is coming out in one month (February 28th), when MEA is coming out almost 2 months away. The devs said we can expect a minimum 15 minute long uninterrupted gameplay "trailer" sometime soon. If by the beginning of March we don't see an uptick in marketing, then I will be worried. But for now, I'm glad with how they are doing it.
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Post by SofNascimento on Jan 31, 2017 20:39:04 GMT
[...]DA:I suffered from " overpromotion " , perhaps they learned some lessons and decided to take it down a notch. This. There's been a pretty big trend in the past few years for games to be advertised in shorter, more intense marketing cycles than the long ones we've seen in the past. Bioware seems to be taking a page from games like DOOM, Fallout 4, Civilization VI, and XCOM2 (just off the top of my head) as far as marketing goes. Whether that's a good thing or a bad thing is open to interpretation, but if I had to guess, they're reasoning that they have enough ME fans who will buy Andromeda at or shortly after launch regardless of how it's marketed, and there's no point in marketing to people who refuse to pre-order at all. All this games showed way more gameplay than Andromeda. Civ VI for example had more than one long stream with developers playing the game. And Doom showed more gameplay when it was revealed more than 1 years before its release than Andromeda has so far.
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Post by maximusarael020 on Jan 31, 2017 21:06:11 GMT
This. There's been a pretty big trend in the past few years for games to be advertised in shorter, more intense marketing cycles than the long ones we've seen in the past. Bioware seems to be taking a page from games like DOOM, Fallout 4, Civilization VI, and XCOM2 (just off the top of my head) as far as marketing goes. Whether that's a good thing or a bad thing is open to interpretation, but if I had to guess, they're reasoning that they have enough ME fans who will buy Andromeda at or shortly after launch regardless of how it's marketed, and there's no point in marketing to people who refuse to pre-order at all. All this games showed way more gameplay than Andromeda. Civ VI for example had more than one long stream with developers playing the game. And Doom showed more gameplay when it was revealed more than 1 years before its release than Andromeda has so far. I would argue that for Doom, the gameplay was shown early because that's the important part of Doom. People play it for the gameplay, not for the story. To get people excited about a new Doom you had to show exciting new gameplay. While I agree the stuff they showed early for MEA was pretty low on any content, the story is why people play Mass Effect, for the most part. So hinting at the story was more important to their audience than showing gameplay, persay. Now I agree some more gameplay should probably have been shown earlier, but I think it is just different focus for different games.
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Post by cryptic137 on Jan 31, 2017 21:11:12 GMT
Its nothing concerning, the industry is changing this way. And as before mentioned in this thread, bioware doesnt show everything. if you have taken a look at some of last years AAA releases, the footageamount was very low. for example XCOM 2 released 3-4 videos in the 5 months before release (after getting delayed), the gameplay footage came then from a lifted NDA from testers 1 week prior to the release. Battlefield 1 & Mirrors Edge 2 (same publisher as ME:A) showed almost nothing.... also judging by the already released footage - people took them apart, found every flaw and tried to start shitstorms... so i guess this is another factor why there wont be coming much
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Post by bohemiadrinker on Jan 31, 2017 21:13:09 GMT
Personally, I don't find it concerning. Just annoying.
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Post by SofNascimento on Jan 31, 2017 21:17:12 GMT
Its nothing concerning, the industry is changing this way. And as before mentioned in this thread, bioware doesnt show everything. if you have taken a look at some of last years AAA releases, the footageamount was very low. for example XCOM 2 released 3-4 videos in the 5 months before release (after getting delayed), the gameplay footage came then from a lifted NDA from testers 1 week prior to the release. Battlefield 1 & Mirrors Edge 2 (same publisher as ME:A) showed almost nothing.... also judging by the already released footage - people took them apart, found every flaw and tried to start shitstorms... so i guess this is another factor why there wont be coming much XCOM 2 had a a 10 minutes long gameplay walkthrough half a year before the game was release. That's more gameplay than we have seen for Andromeda so far, combining every trailer.
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Post by pdusen on Jan 31, 2017 21:17:55 GMT
I have never understood why anyone here cares about the why and how of Bioware's marketing.
If they haven't convinced you to buy it yet, then don't buy it. If you see something you like, and it's not cost-prohibitive, then buy it. That's all that any consumer needs to care about.
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Post by SofaJockey on Jan 31, 2017 21:23:04 GMT
They had me at 'hello'...
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Post by traks on Jan 31, 2017 21:33:37 GMT
Not sure why many want to know everything about a game before playing it. Especially about a first entry into a new galaxy in the ME universe which is about the wonder and excitement of the unknown.
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Post by stysiaq on Jan 31, 2017 21:37:05 GMT
Perhaps this concern is unfounded,but I find it disturbing that MEA has not had more advertisement / promotion. I'm following, for example, Horizon Zero Dawn, and they've already given copies of the game to multiple youtubers and have a great deal of gameplay in YouTube Already. Perhaps it's my own personal need for instant gratification but I want to see more than a teaser trailer every month. This is my first time waiting for a Bioware game so I am uncertain as to their past marketing strategies. Are my fears unfounded? Or do you agree that you want to see more material as well? between this and overhyping the game by lifting copies of the game out of the atmosphere on weather balloons I think there's a middle ground in which I feel the developer has high confidencein their work but is not being smug about it.
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Post by mrfixit on Jan 31, 2017 21:41:06 GMT
Inside and outside of this forum the tiny bits of stuff they've shown has sent people flying all over the place in excitement. I suspect they are gong to keep drawing it out and then hit us with bigger stuff closer to the release. By showing too much too soon, people felt a bit ripped off by DAI. Like the Crestwood Keep choice that was cut. Not to be that guy, but from what I've seen around them webz,there isn't much excitement surrounding MEA. Like there is this subdued cynical malaise pervading everything.
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Post by Ianamus on Jan 31, 2017 21:41:31 GMT
I think one of the main issues is that it's a heavily story/character driven game. You can't show an hour of uncut single player gameplay without spoiling major stuff, and character designs change so much over the course of the game- I doubt they want to show off a huge number of unfinished art assets early like Inquisition did.
Ultimately I'm not too concerned. A lot of marketing seems to be more subdued recently, and after some of the huge over hyped flops that came out last year I prefer the more grounded approach.
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Post by Elessar on Jan 31, 2017 21:43:04 GMT
I have never understood why anyone here cares about the why and how of Bioware's marketing. If they haven't convinced you to buy it yet, then don't buy it. If you see something you like, and it's not cost-prohibitive, then buy it. That's all that any consumer needs to care about. I think it's more the concern of it not doing well which may affect Bioware's future output.
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Post by ProbeAway on Jan 31, 2017 21:45:56 GMT
There's actually been a fair bit of promotion via teasers, tweets and the AI briefings. It's just been light on substantive content, at least until the Dec 1 gameplay trailer.
I see this more as an overcorrection to what they did with DAI, where they showed too much and ended up cutting content people were expecting to see.
I was initially a bit frustrated but now I'm glad that they they waited until the last 4 months pre release to show off the game. Waiting through that period is going to be hard enough. I don't think I could have handled 8-12 months of being hyped!
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Post by Deleted on Jan 31, 2017 21:46:32 GMT
Inside and outside of this forum the tiny bits of stuff they've shown has sent people flying all over the place in excitement. I suspect they are gong to keep drawing it out and then hit us with bigger stuff closer to the release. By showing too much too soon, people felt a bit ripped off by DAI. Like the Crestwood Keep choice that was cut. Not to be that guy, but from what I've seen around them webz,there isn't much excitement surrounding MEA. Like there is this subdued cynical malaise pervading everything. I don't look around the web because pretty much everyone is a bunch of complainers or people trying to seem cool by getting on the bandwagon of bashing. I focus on tweets by fans reacting to the devs.
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Post by mrfixit on Jan 31, 2017 21:51:58 GMT
Not to be that guy, but from what I've seen around them webz,there isn't much excitement surrounding MEA. Like there is this subdued cynical malaise pervading everything. I don't look around the web because pretty much everyone is a bunch of complainers or people trying to seem cool by getting on the bandwagon of bashing. I focus on tweets by fans reacting to the devs. Who follows devs on twitter aside from hardcore Bioware fans? And I do mean hardcore. If you check out a few random gaming sites, you will notice a pretty widespread eh attitude. I don't know if it's the ending of ME3 thing or something else, but excitement isn't all that reassuring.
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Post by Deleted on Jan 31, 2017 21:52:53 GMT
I don't look around the web because pretty much everyone is a bunch of complainers or people trying to seem cool by getting on the bandwagon of bashing. I focus on tweets by fans reacting to the devs. Who follows devs on twitter aside from hardcore Bioware fans? And I do mean hardcore. If you check out a few random gaming sites, you will notice a pretty widespread eh attitude. I don't know if it's the ending of ME3 thing or something else, but excitement isn't all that reassuring. That's what I meant. If hardcore fans are not excited then we worry! I think it'll be alright. You can't please everyone, but I think after the many failings of DAI, MEA will show they learned their lesson on what fans want, as well as what they don't want.
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Post by Elessar on Jan 31, 2017 21:57:41 GMT
Inside and outside of this forum the tiny bits of stuff they've shown has sent people flying all over the place in excitement. I suspect they are gong to keep drawing it out and then hit us with bigger stuff closer to the release. By showing too much too soon, people felt a bit ripped off by DAI. Like the Crestwood Keep choice that was cut. Not to be that guy, but from what I've seen around them webz,there isn't much excitement surrounding MEA. Like there is this subdued cynical malaise pervading everything. I have to agree. Wherever i go there's a "i don't give a shit" attitude. There's some pockets of excitement if you look hard enough but it gets drown out. Dunno if it's internet being internet or EA should be worried...
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Post by mrfixit on Jan 31, 2017 22:07:33 GMT
Not to be that guy, but from what I've seen around them webz,there isn't much excitement surrounding MEA. Like there is this subdued cynical malaise pervading everything. I have to agree. Wherever i go there's a "i don't give a shit" attitude. There's some pockets of excitement if you look hard enough but it gets drown out. Dunno if it's internet being internet or EA should be worried... Internet being internet is always a good explanation! Speaking for myself though, i havent seen anything to be particularly excited about. Open world in ME doesnt appeal to me at all because i always valued this particular franchise for its concentrated and fast narrative. New alien designs are very safe and unimaginative. Latest trailer has been a Michael Bay travesty. Doesnt mean the game will be bad. In fact, i expect ill enjoy it quite a bit like all Bioware games, but id be lying if i said im overly excited by what theyve shown so far.
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Post by Cannibal on Jan 31, 2017 22:10:47 GMT
I expect BioWare to do a few in house streams of the first mission or maybe just a random mission plucked from mid game.
But I highly doubt they're going to hand the game to people a month in advance to play, maybe a week at most.
Plus Mass Effect isn't Horizon Zero Dawn, Mass Effect has a name, a legacy, people are going to buy it regardless of what anybody says. HZD doesn't have that, the developers need to hype up the game by showing it off for people to buy it, BiOWare doesn't need to do that.
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Post by Andrew Lucas on Jan 31, 2017 22:16:08 GMT
Yes, this was friggin explained why by Aaryn himself. People are either closing their eyes to logic, or simply butthurt for not knowing exactly what they want to know, which seems to be just about 90% of the game.
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Post by helios969 on Jan 31, 2017 22:24:12 GMT
I for one am grateful for the minimalist approach Bio is taking. DAI was a carpet bombing marketing campaign that spoiled a fair amount of the story. About all I really need to see from here to release is a gameplay trailer with improved mechanics...December one looked unrefined big time. And some detailed info/gameplay on MP (to determine if I want to jump in this time around). I've given up on the notion of decent hair for our player character, so I'm resigned to make the best of it (as I did with Inquisition).
Edit: I don't need to know every character's backstory, personality makeup, romanceable status, and orientation. Most of that information should be restricted to playing the game since exploration and discovery of these characters are always the strength of Bioware games.
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Post by maximusarael020 on Jan 31, 2017 22:33:50 GMT
Inside and outside of this forum the tiny bits of stuff they've shown has sent people flying all over the place in excitement. I suspect they are gong to keep drawing it out and then hit us with bigger stuff closer to the release. By showing too much too soon, people felt a bit ripped off by DAI. Like the Crestwood Keep choice that was cut. Not to be that guy, but from what I've seen around them webz,there isn't much excitement surrounding MEA. Like there is this subdued cynical malaise pervading everything. I wouldn't worry about what is on the webz. I can't remember the last game that people were actually hyped about without there being all sorts of super critical comments and tweets and forum posts. Except No Man's Sky, and look how that turned out. The internet is full of loud critics who argue and argue for the sake of arguing because they think their opinion matters most (not that I haven't done that, either). As soon as someone posts "Wow, this game looks awesome!" there are people who immediately reply back how it sucks because of Ryder's face or the ME3 endings or too much LGBTQ, then the other side jumps in with that the ME3 endings weren't that bad, Ryder's face is getting fixed, and then going all SJW, until finally the forum/comment section/tweet board (?) are overwhelmed with arguments and you never see that one comment saying it looks great because it's buried in shit. I think there is a good amount of hype for the game. Is it Battlefield 1 or whatever? No, not that level of hype, but I think people are excited about it, and there is enough space between it and any other title people might be waiting for that more than just the rabid Mass Effect fanbase, those who played the Original Trilogy, will come on board to this new adventure. I'm positive it will outsell ME3.
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Post by Link"Guess"ski on Jan 31, 2017 23:15:48 GMT
Fallout 4 was a "Meh" game with a "meh" marketing. BioWare is adopting the same strategy.
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