Is the marketing for Mass Effect Andromeda disapointing?

I feel like the marketing for the game has been all about 'Buy this because...er....it's a Bioware game and that's why you should buy it!" other than explaining why. And of course this appeals to Bioware fans and I absolutely don't think the games features should adapt for a more wider audience (such as less focus on plots) but it isn't the appropriate marketing technique. Secondly I feel like Bioware is terrified of us, we demand to see more gameplay and so they dish out a tonne of gameplay, we complain about the facial animations and suddenly they are reluctant to show cutscenes. My last point is that I felt the cinematic trailers did not do anything for me, by that mean there did not seem like any mystery or intrigue. (Although I will say a lot of good games or movies have terrible trailers.)  but especially for a new game showing off an overused villain such as Archon (impression from the trailer) was not a good idea I kinda experimented and made an unofficial trailer that I thought was more effective (Just a little tinge of bias).



What do you guys think of the marketing?