Publisher Hype, Player Expectations and Final Disappointment(s)

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Andy Chuck from PC Gamer wrote an interesting article regarding blockbuster game launches and the apparent inevitable drop in active players. The numbers that Andy wrote in the article are quite startling (to me). I haven't found these type of statistics for Dragon Age or Mass Effect but it appears that many past AAA titles hit similar statistics. This brings me to the upcoming game launches from EA properties such as Titanfall 2, Battlefield 1 and Mass Effect: Andromeda.

First, let's start with the much hyped No Mans Sky which hit a huge  212K concurrent active players on launch day. Yet, two weeks later 88% stopped playing it. What happened?
Comparing similar blockbuster launches the numbers are as follows, one month after launch:

Game                                                     Percent Slide
____________________________      _____________
Far Cry Primal                                      82
Fallout 4                                                74
Doom                                                    85
Battleborn                                             82
Stellaris                                                 82
TW3: Wild Hunt                                   71
MGS V: Phantom Pain                         71+/-

Now, I don't want ME:A to fall prey to those stats. Still, those are mighty consistent numbers and I must ask myself why? Total cost for some of those games in advertising and development are astronomical. Yet, the games failed to keep the gamers engaged. What is going on?  Did 70%+ of the players finished the game within a month?

Will Bio's Mass Effect: Andromeda avoid becoming one of those statistics?

Article: www.pcgamer.com/concurrent-players-no-mans-sky/