Rate The Marketing

Given this is information you get in the opening scenes of the game, I don't think it's much of a spoiler.

Its been pretty bad, its like theyre hiding the game cause theyre too embarrased or its a national secret or something.

Look at any blurb on the jacket of a book. Why do they put that there?

Edit:  Now HERE's a trailer to grab attention:

Not to reveal the particular facts of the story. You probably need a fact or two to communicate what kind of story it is -, but the facts themselves are just a tool.

What would more ME:A story facts be useful for? We already know what we need to know about ME:A story-wise, don't we? I'm not including you in that"we," mind, because given the damage ME3 inflicted on you it wouldn't be sensible for you to buy another ME game until well after release. I don't think you should bother paying any attention whatsoever to the marketing.

Andromeda Initiative is great, but that's it

I watch a bunch of youtubers reviewing the trailers and briefings, and I've watched the trailers/briefings a few times over yet I still come away with... so what is actually going on?
Don't get me wrong, I'm a diehard ME:A fan and I've preordered regardless of the lack of information just because I reckon I'll get at least something out of it if I could stomach 12 playthroughs of DA:I. But, I'm just not hyped. If I had to say I'm feeling anything in regards to it, from the marketing, I would just say I'm confused.
So, in my opinion the marketing definitely could be better but I think (in spite of it) ME:A will still sell, now if it sells well is a different question...

We don't know what is probably the single biggest detail:  motivation.  Why are we doing this?  Why are we abandoning everyone and everything to spend centuries travelling to another galaxy?

Unless it really is nothing more than "The Milky Way is too mainstream" hipsterism.

People expect a normal marketing. Andromeda's marketing is utterly abnormal for a AAA title.

A successful AAA title at least. I would be really surprised if Andromeda has 90+ metacritic score (like all other Mass Effect games). 

No.

That's what people say when they don't know what's happening, that people just want to know everything. Most people just want to see the game, see what they are pre-ordering even. That's why games release trailers and walkthroughs. We don't have 5 minutes of uninterrupted gameplay for Andromeda.

And the features that didn't make to the final game in Inquisition were in a gameplay there wasn't even meant to be released. Moreover, many games are different from earlier gameplay videos, that's not a problem when the game is good enough. 

It's not six months before release, it's less than six WEEKS.  And we still don't know what the game is about (aside from "EXPLORATION!" and "#SPACE!")

There hasn't been a serious gameplay exhibit yet.  People are STILL worried about the number of active abilities one will have access to, nor is it clear how these "profiles" will work or how they can be switched out.

We have no idea how powers work, what's changed and what hasn't with the new engine.  We don't know why we're in Andromeda.  We don't know why we're the Pathfinder.  We don't know how crafting works.  We don't know how colonizing worlds works.  

And yet we're expected to rush out and pay full price for this?  With no idea what kind of product we'd be getting?  

The problem is how they haven't shown us what the pillars of Andromeda is. They've shown that some features are in the game but we have no sense of what the actual vision of the game is. We know the vision of the plot is that humanity needs to explore and we're given the task of being the first to find new areas to colonize and that as a part of that journey we meet a new bad guy and new races that indicate there'll be conflict.

That's all fine and dandy, but what about the premise of the game?

We know there's the Nomad, there's plants you can harvest, there's a scanner, there's ME3MP-like combat, there's multiplayer and they seem to emphasise that the gameplay is about exploration and also building relationships with your companions, but there's not any cohesive vision here. ME2 had the vision that "you're going on a suicide mission so you need to assemble a team for it and work together to pull through". ME1 had "You're part of humanity who's a newcomer to the galactic civilization and you'll face an ancient threat". Andromeda has something like "You're the Andromeda Initiative taking its first steps into Andromeda and you must colonize humanity before they starve to death or get spaced for good", but we kinda lack the "Suicide mission" aspect or "Ancient threat". We have the Archon but we have no idea what that is. Is the focus some ancient threat like those remnants? Is it the Kett race and their society being in political conflict with us? Where are we going aside from colonizing things? We lack that plot-goal we're aiming for in terms of gameplay.

Is ME:A about colonizing planets until you have conquered every major world or is it about stopping the Archon to pull humanity out of danger? We don't really know what primary goal is going to motivate the gameplay throughout the game and it can't just be "colonize here and there". It'll lead to a couple of subplots but I find the game given its marketing so far has failed to announce a proper "hook" if you know what I mean.

I agree.

You sometimes get the impression that not any one person making the game can really boil down what exactly the main focus is.

They keep saying humanity will die if we don't succeed but that it's also a more lighthearted adventure. They haven't talked about how companions matter. In fact one of my biggest problems now that I think about it with DA:I is that the companions didn't fit very well into the vision of that game. As an exploration game where the player mainly is in the gameplay exploring places the companions of DA:I aside from having banter felt strangely disposable. None of them felt essential to the journey. It felt like two different focuses where one is the Skyrim experience of a player going through a game world to meet NPCs and interesting places and another is that of a meaningful adventure where the protagonist partners up with a gang of friends to beat the odds, but half the time the companions are just... there, somewhere in the background in DA:I and that's what's bothering me about this game's lack of companion info I think. Are they just gonna stick around for the sake of it? Don't they have a stake that is shared with the Pathfinder as well? I know Cora has and Liam is probably just your average subordinate, but what about PeeBee, Vetra and Drack? They can't just join you because they're "likeable". They have to have a purpose.