A cheap and easy way for Bioware to attract new customers

It looks like Bioware is trying to regain some momentum now that Patch 1.09 has dropped, possibly in advance of a DLC announcement. (Hey, I can hope! ) Like them, I really want MEA to be a success so that MEA2 can get greenlit. The best way for that to happen is for MEA to have "legs" (continued sales in the long term after the hype -- and anti-hype -- have calmed down).

Back on the old BSN AutumnWitch started a thread talking about how Bioware could easily market to women, because many of us had been unaware that we could choose to play as a female protagonist in Bioware games and so hadn't picked them up until years after release. Allan Schumacher was kind enough to listen and the Female Inquisitor got added to the description of DAI on Amazon. (A mention that Shepard's gender could be customized was also added to the listing of ME2.) While I can't claim a cause and effect relationship, DAI subsequently outperformed other western RPGs with women (48% of DAI players were female vs. the average of 26%) and was Bioware's most successful launch.

Source:
quanticfoundry.com/2017/01/19/female-gamers-by-genre/
www.inquisitr.com/1796388/dragon-age-inquisition-sold-more-copies-at-launch-than-any-other-bioware-game-including-mass-effect/

So, looking at the descriptions of MEA on Origin and Amazon, the ability to customize gender is once again not mentioned. Why? It's not difficult to write "Play as Scott or Sara Ryder, the Pathfinder who will lead the Initiative's colonizing effort in Andromeda." To top it off, the splash pictures are all of Scott. It's nice that the Sara trailer is near the top, but not everyone is going to watch trailers.

It should be cheap for Bioware to make a few tweaks to the descriptions so it is clear that players can play as a male or female PC. We don't need more fancy trailers made, just easily accessible information on a core feature.

The current description:

Play as the Pathfinder - a leader of a squad of military-trained explorers - with deep progression and customization systems.

Create your ultimate hero
A Pathfinder is part explorer, part warrior and all hero. Choose everything from appearance to powers and tech to give your Pathfinder the tools they need.

I suggest:

Play as Scott or Sara Ryder, the Pathfinder - a leader of a squad of military-trained explorers - with deep progression and customization systems.

Create your ultimate hero
A Pathfinder is part explorer, part warrior and all hero. Choose everything from appearance to powers and tech to give your Pathfinder the tools he or she needs.

And please, I don't want to recapitulate the whole thread, so I would very much appreciate it if people did not reply "well, if you were a real gamer you would know that gender customization is a feature of Bioware games without being told." The point is not to market to people already in the know, but to make the information accessible to the cursory glance.

EDIT: This is the corrected version of the ME2 Amazon page that does a good job of letting players know that gender can be customized. More of this, please!
www.amazon.com/Mass-Effect-2-Platinum-Hits/dp/B001TORSII/ref=sr_1_2?ie=UTF8&qid=1500419730&sr=8-2&keywords=mass%2Beffect%2B2&th=1