Very simple theory for why marketing isn't showing anything about ME:A.

Was thinking about the long term of this thread...
It could or could NOT develop into a ME:A vs ME3 raiding, ranting thread -trying to stop it before it begins.
Low risk?
I would say ice-cold dead risk.
If you can believe this interview Mac Walters was asked what the cannon ending to ME3 is?
To which he responds: "Never answering that".

How should I know? I am the sane one here!

IDK what you mean by ice-cold dead risk. Does that mean very risky - to the point of death, or no risk at all - the risk is dead?

I loathe the ending to ME3 but fail to see how it factors into Bioware's flaccid attempts to market Andromeda.

I guess they do not want to hype the game up for a few reasons.

They do not want to show footage that could be changed/cut so gameplay footage might be hard to come by right now. Most of the time, cut/changed gameplay results in a negative reactions because of the "what if they kept it" experience.

No Man's Sky might be a bad example but it shows that hyping a game up with all kinds of "you can do this or that", people sometimes go in with bigger expectations. Delivering on the hype (which can be possible) leads to major success but that is huge risk with so many critics ready to bash on a game. Also, they are looking in on the future of the series. Not a fast cash grab.

They already have an established fanbase so that does help them. I'm buying it solely because I liked their other series of games including the Mass Effect Trilogy. They had me at hello so I'm sure there are other people that want it for the Mass Effect experience without much marketing.

I'm not an expert in Marketing.. playing too close to the chest will lead to a lackluster start but perhaps draw a consistent flow of sales as people hear about it being good. Or, flash it around with a huge start in sales but that hype might lead to disappointment that otherwise might of not happened which might hinder further word of mouth for sales.

Regardless, I wouldn't have known about this game if it wasn't for the forum. I would have only found out by typing in Mass effect one day or seeing it in store one day. Lol. So yea, too close to the chest.

No.

Neither that nor DA2's failure made them afraid of showing DAI.

If they were, they were doing it without reason.

We had to major walkthrought from DAI 5 months before the game came out. MEA has nothing of the sorts.

I'm the most ardent defender of pretty much everything Mass Effect, and I even liked the ending of the trilogy (with Leviathan/Citadel/EC of course)......

.....and this bare bones shit just isn't rubbing right, it reeks of a lack of confidence in the game, hopefully the press preview embargo that lifts next week (they are playing the game as we speak) destroys any of these pangs of worry I have (which is something I didn't think I would ever have about a ME game).  We get a ~15 minute gameplay preview this week according to Shinobi-San, so that and the preview stuff next week is hopefully the sound of floodgates opening for a tsunami of good marketing and promotion.




I guess the proof will be in the pudding, all I can say is, I really fucking hope the pudding is delicious.

It's simple, they showed too much too soon for DA:I and they have openly said how much the liked what Bethesda did for Fallout 4.

This is them limiting what we know so there is still stuff left to discover, while also providing fun videos about the VAs and generic gameplay and graphical videos to get interest up.

March will hit and we'll get more and more of this stuff, just like with Fallout 4.

All this talk of marketing.... look marketing doesn't magically make a game better or worse... just wait till the game is released and judge it....

Anything info released in the run up to release is a bonus..

Marketing exists to part your money from yourself, complaining about it and rating it is strangely perverse.

Just wait and remain sceptical.. I know that isn't much fun, but this kind of discussion just adds fuel to hype train, and in turn the amount of burn you could receive if it turns out ME:A isn't the 2nd coming of the gaming messiah since the witcher 3 and doesn't perform sloppy fellatio's on you as you play it.

TLDR: There is no conspiracy, marketing is just marketing, and they are trying to balance hype with peoples expectations of the game, overhyping is a bad thing long term for a IP.

but they have been showing stuff. They've done; character bios, a gameplay vid, a cinematic trailer, AI videos and VA interviews/videos. This information has been coming out more and more frequently. That is what I mean when I compare it to Fallout 4. 

For Fallout 4 they did gameplay trailers, but also SPECIAL Videos and the frequency of information received ramped up as it got closer to the realise date.

It's been the same with the ME:A marketing. At first, it was only drips of information and then in the past few weeks we've got 4 character bios, 2 VA videos, a cinematic trailer and an AI video, plus screenshots of some of the support characters.