Very simple theory for why marketing isn't showing anything about ME:A.

And what was wrong with mass effect 3s ending? I thought it was perfect, amazing. Mass effect is the best game ever. The ending was the best piece of writing ever, such an amazing conclusion to an amazing story. I thought the introduction of a brand new character in the last 5 minutes was a genius move, and his dialogue was nothing short of brilliant. No plot holes or retcon, just amazing writing.

with gameplay vieo can start a downgrade aguing or system requirements questioning,

i ope im wrong, but so lose to release date and no other new gamplay vid, it seems that they hide something bad
i hope it's something good, but... who knows

we'll know once we get there

"ME3 a failure"

Lol ME3 was not a failure. Its ending was just a PR nightmare.

They passed that point about a year and half ago.

I'm starting to believe tat the marketing guys at EA just don't know what they're dealing with, are not really familiar with the product or how to market each franchise: they either looked at Fallout 4 (different expectations, not exactly the same target audience) and went "that worked, let's do that" or they treat this stuff as studios treat movies, which is even more stupid.

Mass effect 3 was perfect... except the end... For me they don't want to show lot of things because lot of people are so demanding (sorry for my english!!) and easily diseppointed: One word: Romance.

When Bioware show the romances options for DA Inquisition lot of people are diseppointed because Sera was lesbian. I remember few times i read the official forum... some people are so crazy!!! Just for the fucking romance.

I agree with them: Sow minimum for optimal result.

It is just my opinion

Yeah, but you get a similar response for showing too little. It's understandable that they went with this approach out of fear because of the DAI backlash, but there was plenty of time to course correct once they realized that it was not really working so great.



It's not about unfairness, it's just not very smart. Anything you do creatively, 10% of people are gonna love it, 10% are gonna hate it and 80% are gonna go "oh, ok!". The thingsa is, the 10% that are really invested on your brand need to be kept happy (within reason), because over time they can really spoil those 80%.

About seven or eight years ago, DC Comics vanished with a fairly popular character. At the time, when asked about him, their response was "Wait and see™" (familiar, heh?). Then it turned to just "no". From then on they had many events, they rebooted their lines, they threw every available piece of crap to the wall and, despite some short term successes, nothing stickled. Questions never went way, people lost interest, and now they have had to basically bend over and say "here is everything you've been asking about for a decade". Their publisher is no longer the public face of the company because of how much hate he pilled up on him and the company (unfairly, a lot of the time) and so on.

On a smaller proportion, this is what happening here; people have been asking primarily for gameplay since the announcement, and BIO went on a "we'll show you more in six months time" that showed next to nothing every single time. N7 day was supposed to "open the floodgates" of info, and in a way it did. We had a reasonable ammopunt of relevant info. What we didn't get was meaning gameplay, which is what has been asked for the most for years now. People just don't like being led on, is my point.

Oh, I didn't mean content-wise, I meant time tables.

Let me clarify: EA marketing decided that Mass Effect should have no spotlight put on it until after Battlefield and Titanfall. Which is how, I don't know, Marvel markets their movies, and there it makes sense. But here, it will only make people who don't GAF to both franchises get annoyed after EAplay. That's what I meant.

It was a great game. Amazing story and amazing characters. It had no plot holes and no retcon. The people who wrote that game are really good at writing stories. I really liked how your choices in that game directly impacted the ending. For example, it was great to see how the rachni choice had a huge impact on the outcome. Seeing the rachni army fighting against the reapers and seeing the rachni queens directing their troops, that has to be my favourite footage from the game, it was incredible. The whole catalyst/crucible story was incredibly well thought out and well written. It was really great how they introduced a brand new character in the last 5 minutes of the game to override the rest of the story since mass effect 1. Not only did his dialogue make perfect sense, it was also very satisfying and logical. I really liked what they did with the 3 different coloured choices, it made me take the ending really seriously and added to my immersion within the game. Overall, mass effect 3 was the perfect game. I don't understand why people complain about it, it was nothing short of superlative.

Ah! I see your previous point, thank you for the clarification. Getting overshadowed by big EA launches and not being able to support multiple advertisements campaigns. I could see why a lot would be deterred from the marketing time. 

Oh I know! Believe me. EA is all about marketing.

I will say BioWare is clever in not showing much because there's always a chance you'll reveal too much and ruin some incredible surprises.

For example look at Bloodborne, you would never have thought it was going to be about Old Ones and Aliens from the trailer which just showed you fighting werewolves and weremen. On the other hand, look at the MGS5 trailers, all the major plot elements, characters, and foes were spoiled by the trailers.

I rather see little and get surprised then see a lot and just shrug my shoulders.