Hey, EA marketing departement - next time, DO YOUR JOB!

so, I guess we're in the 'blame the suits' phase of denial, huh?

Yea... nepotism, affirmative hiring practices,... that's pretty much what BW consists of these days.

I think the marketing team was excellent actually, things like the briefings and "How to Find Andromeda in the Night Sky" made me hype for space exploration.

The problem is the less than a month strategy. If they wanted to leave the best for the last. I would say open the MP for PC for example or they could get some hype on the art community with the romance reveals.

I really hate myself for saying this but places like IGN, PC gamer and what not are mostly hateful on the comment section, it is all about bro gamers and hypermasculinity, so maybe having a really stoic companion mission with the male version would had been better? give the Sara marketing to people that appreciate it, like TheMarySue? or they could just troll people and only shown Sara till the end.

Sometimes the fandom is wrong and this time bioware did nothing special but it not a mess either, people are just bitter over ME3 and the whole anti-sjw thing. Horizon Dawn had the same critiques about being too hand holding and so on, it was low key because the company does not have the same past.

I read some recent Glassdoor reviews from December. It looks like BioWare has been addressing it or maybe EA has (I'm never quite sure who the "management" is) but according to some of the recent ones they gave favorable scores and only listed a few cons such as "BioWare is at odds with EA about their traditional values" and one saying that EA has been tinkering with studio structure and is still doing it. In fact, I read one from December too saying that "the previous leadership has left", so I think they've been working on whatever problem there was with that.

Why?

But was Peter responsible for that? or just passing on information? I heard about some rumor but wasnt oficial, right?

Marketing is a two way street, the marketing team can't do anything if the game isn't ready to be seen. The 5 hour previews and the loyalty mission video were both disasters because of the content, not the way it was presented.

Also, let's drop the "it was a tutorial mission" shtick, that was an obvious lie. It was an optional loyalty mission with a stupid scanning/drone mechanic that will probably won't used anywhere else in the game.

We don't know if the marketing for this game was bad or not until after release and I doubt we fall into the category they aim for with marketing. Don't forget EA is probably being overly cautious with what content they show and when because people tried to file federal complaints and class action lawsuits about Mass Effect 3 and Dragon Age: Inquisition. If I had to say anything on the matter is "players are constantly overreact to everything" and we are paying for it when studios stop showing us the game or interacting with us.

In all honestly would EA rather have fewer sales or a possibly multi-million dollar judgement against them like the Nvidia settlement.

I think the reason for that was mentioned by a dev recently: they originally used procedural generation for the planets (like in ME1) and after testing it they found it lacking and went back make hand-mades ones instead. MEA was probably pushed back 2 years just because of that.

I was a bit motion sick when I had to scan in Witcher 3 tbh.

Also about that scanning:

Ian S. Frazier @tibermoon

To those who've asked: SAM is a bit more talkative than usual in this mission, because we introduce some new mechanics here & must explain.

Trever Finck‏ @trfinck

but why is peebee like, "MAYBE THEY HID IT IN THAT ROCK". supposedly that video was also AFTER the main storyline. like what?

Ian S. Frazier‏V @tibermoon

Because that mechanic happens nowhere else in the entire game. It's new regardless of whether you play the level early or late.

To be fair, a random person playing any part of the game in some ways is more representative of the game then a tighly controlled trailer.