EA 'Mass Effect Andromeda Advocate' Executive Patrick Söderlund has been promoted.

General newsflash that may end up being positive for BioWare:

www.resetera.com/threads/update-on-the-executive-side-of-ea-with-new-roles.35793/

EA has recently undergone executive changes that will surely affect how they operate compared to previously. Why? I'm not sure and probably only real industry insiders will know the deal here, but presumably they're changing things to improve, which is no doubt needed after the BF2 blunders and other stuff... or it could be just a way to effectivize their focus on profitable affairs and monetization since that's such a big thing nowadays. Let's just stick to presuming that this means a better EA than a year ago, okay?

Additionally: When the Doctors quit in 2012 initially they put Patrick in charge as BioWare's leader. On his LinkedIn page it says "BioWare studios was added to my list of responsibilities 2012-2013"

Relevant from the article:
- Patrick Sönderlund, previously "vice president" is now Chief Design Officer. He'll be in charge of worldwide studios and have a "greater executive impact". So either he gets to execute more companies or execute well as a business leader and see good companies do well.
-- Ftr, this man, former head of DICE, regularly visits studios including BioWare to oversee their progress. He's an advocate for all things creative at EA but also a manager of the business behind such big productions, so he got to make really big choices including the agreement to shutter Visceral Games. On the flipside he actually went out of his way last year, even noted that it was outside of his PR-bounds, to say that he thought on a personal level that Mass Effect Andromeda was over-criticized and that he would like to see the franchise have another game release eventually, because he thinks it's a good IP.
-